About MCU:
At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.
Our Mission:
To help hard-working New Yorkers build better tomorrows
Our Vision:
Be New York's most loved financial institution by helping our members build their best financial futures
Overview: The SEO & Digital Acquisition Specialist executes MCU's organic and paid search presence across its website properties. This role bridges brand strategy and technical execution, ensuring assigned web properties attract high-intent traffic across both traditional search engines and AI-driven answer and generative surfaces, engaging visitors, and converting leads effectively. Reporting to the Manager, Digital Marketing, this role is responsible for day-to-day SEO execution, coordinates paid search and programmatic activities in partnership with external agency partners, and supports analytics implementation and site performance reporting.
Responsibilities:
Specific duties include, but are not limited to, the following:
- Technical SEO: Execute technical SEO activities for the site, including crawlability, indexation, site architecture, page speed/Core Web Vitals, and schema/structured data markup.
- On-Site SEO & AI Search Visibility (AEO/GEO): Execute on-page SEO execution (keyword strategy, content optimization, and internal linking) and extend that work to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), structuring content and site elements to improve visibility and citation in AI-driven answer and generative surfaces (e.g., ChatGPT, Gemini, Google AI Overviews, Perplexity).
- Local SEO & Listings Management: Maintain and optimize Google Business Profile and other local listings for MCU branch locations, supporting visibility for new branch openings and location-based search.
- Paid Search & Programmatic Strategy: Serve as the internal subject-matter expert for MCU's paid search and programmatic advertising (e.g., via The Trade Desk or similar DSPs). Partner with external paid media agencies — reviewing keyword/audience strategy, bidding approach, and creative testing recommendations, and assessing performance against MCU's goals. Day-to-day campaign execution is managed by agency partners; this role provides recommendations and performance analysis.
- Content & Brand Consistency: Ensure website content aligns with MCU's overall brand strategy and voice across marketing channels. Write clear, concise, and grammatically correct website copy consistent with MCU's brand voice.
- Site Performance & Reporting: Track and report on site and campaign performance against engagement and conversion targets set by marketing leadership, including conversion rate optimization (CRO) recommendations and testing. Contribute recommendations and flag optimization opportunities.
- Tagging, Analytics & Privacy Compliance: Manage day-to-day administration of Google Tag Manager (GTM), including tag, trigger, and variable configuration, and help ensure tracking implementation aligns with evolving privacy requirements (e.g., consent management, first-party data strategies).
- Cross-Functional Collaboration: Partner with design, product, content, and other marketing team members, as well as vendor partners, to align web messaging with marketing campaigns and broader projects.
- Content Governance: Ensure all web content remains accurate, up to date, on-brand, and compliant with accessibility standards (such as ADA/WCAG).
- Additional Responsibilities: Perform other related duties and special projects as assigned.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field; equivalent combination of education and relevant work experience will also be considered.
- 4-6+ years of hands-on digital marketing experience, with a strong focus on digital channels, website management, SEO, paid search, and analytics. Financial services experience preferred but not required.
- Strong working knowledge of Content Management Systems (CMS), preferably HubSpot.
- Working knowledge of web analytics platforms (Google Analytics, Google Search Console, Ahrefs, Screaming Frog, etc.).
- Working knowledge of Google Tag Manager (GTM), including tag, trigger, and variable configuration.
- Working knowledge of HTML, CSS, and web production fundamentals.
- Technical SEO knowledge (crawlability, indexation, site architecture, page speed, schema/structured data markup).
- Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). optimizing content and site structure for visibility in AI-driven search and answer surfaces (e.g., ChatGPT, Gemini, Google AI Overviews).
- Experience managing Google Business Profile or other local listings platforms.
- Strong working knowledge of paid search and programmatic strategy (bidding automation, audience targeting, campaign structure) sufficient to direct and evaluate agency-managed campaigns, without requiring hands-on platform execution.
- Experience working with or managing external paid media/programmatic agency partners (e.g., platforms like The Trade Desk) preferred.
- Familiarity with privacy and consent-management frameworks affecting tracking (e.g., Consent Mode).
- Excellent written, verbal, and digital communication skills, with superior proofreading and editing ability.
- Strong project management and analytical problem-solving skills, with the ability to perform in a high-volume environment while maintaining exceptional attention to detail.
- Must be able to work independently on multiple assignments concurrently, contribute recommendations grounded in data, and execute against company and departmental objectives.
Why you'll be a good fit:
Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following
Results - We are passionate about winning.
Agility - We proactively anticipate, respond and pivot to ensure MCU wins.
Integrity - We operate with the highest ethical standards and highest degree of honesty.
Belonging - We cultivate a culture of inclusion and teamwork.
Ownership - We take personal responsibility and hold ourselves accountable for the results.
Why You’ll Love Working Here:
The pay range for this position is between $71,600-116,550 annually. Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location. Employees in this position may also be eligible for a discretionary bonus, 401(k) with an 6% employer match per pay period. Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.
Municipal Credit Union (MCU) is an Equal Opportunity Employer. Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.
We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.
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