The role involves managing website content, improving SEO performance, collaborating with teams, and enhancing brand visibility on digital platforms.
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you.
In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly
on serving those in the medical industry. With healthcare in our heritage, we soon expanded
to serve high-earning professionals in many
other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.
Today, BHG Financial has firmly established
its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.
Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.
From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.
Who You Are
You are a motivated marketing professional who is passionate about expanding brand visibility across emerging digital platforms and organic discovery channels. You excel at identifying opportunities to grow brand authority and engagement across online communities and have experience distributing content and participating in platform-based conversations that influence discoverability. You are a curious, analytical, and proactive communicator who thrives in a fast-paced environment where you can help ensure the brand is visible wherever customers search for answers and wherever AI platforms source trusted information.
What You'll Do
- Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation
- Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements
- Assist the SEO team in documenting key actions, timelines, and measurable KPI impact
- Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization
- Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products
- Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities)
- Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities
- Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence
- Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites
- Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers
- Continuously evaluate how BHG and its products are represented across search engines, AI platforms, partner ecosystems, and external discovery/UGC channels
What You'll Need
- Bachelor’s degree in communications, marketing, journalism, business, or a related field
- 2–5 years of experience in content, research, digital marketing, communications, or a related field (education, writing, or online-based community experience considered)
- Experience working in a Content Management System (CMS) such as Adobe Experience Manager (AEM), WordPress, or similar platforms
- Familiarity with SEO fundamentals including metadata, internal linking, content structure, search intent, and on-page optimization
- Familiarity with Semrush and Google Search Console
- Familiarity with platforms such as Reddit, YouTube, Quora, Medium/Substack, podcast platforms, or similar communities
- Strong ability to analyze information, identify patterns, and synthesize insights from multiple sources (e.g., online discussions, search results, AI-generated content).
- Excellent written communication skills, with the ability to explain complex topics clearly and engagingly across different formats and audiences.
- Experience working with digital platforms or systems (e.g., CMS, LMS, or similar tools), including organizing and publishing content
- Familiarity with publishing workflows, page formatting, and basic SEO implementation (metadata, internal linking, page structure)
- Ability to collaborate cross-functionally with multiple marketing and communications teams
- Nice to have: Experience working in Adobe Analytics
- Travel requirement: Within the first 6 months of employment, all employees will travel to attend the BHG All Oars Experience. Following this event, ongoing travel is minimal—approximately 5% annually—for team on-sites, meetings, and cross-functional collaboration.
- Work Authorization: This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.
Life at BHG Financial
At BHG Financial, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG Financial
We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include:
•Medical/Rx/Dental/Vision coverage for employees and their eligible family members
•Competitive PTO and vacation policies
•1 Friday off each month for Wellness Weekends
•Company 401(k) plan with employer contributions after one year
•Company-sponsored training and certification opportunities
•Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
•Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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