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Primary Responsibilities /Accountabilities/ Essential Functions:
- Own SEO performance for assigned verticals and content types.
- Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities.
- Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture).
- Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals
- Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time.
- Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links.
- Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress.
- Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals.
- Report on SEO performance trends and provide actionable insights during regular updates.
- Other duties as assigned.
Equipment Used and Responsibility
- Strong understanding of technical SEO, keyword strategy, and content optimization.
- Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
- Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently.
- Comfort interpreting data, identifying patterns, and drawing actionable conclusions.
- Ability to communicate effectively with technical and non-technical stakeholders.
- Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS.
- Understanding of how SEO integrates with CRO, UX, and web development processes.
Supervisory Responsibilities
May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.
Experience/ Education
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered.
- 2–5 years of hands-on SEO experience, ideally in a mid-level or specialist role.
- Background in managing SEO within large-scale websites or multi-departmental organizations.
- Must be able to pass pre-employment background screen.
Physical Requirements:
- Sitting: 6-7 hours a day
- Standing: 1-2 hours a day
- Walking: 1-2 hours a day
- Lifting: Occasionally
- Carrying: Rarely
- Pushing: Rarely
- Bending: Rarely
- Squatting: Rarely
- Kneeling: Rarely
- Climbing: Rarely
- Reaching: Occasionally
- Grasping: Frequently
- Fine Eye to Hand Coordination: Continuously
- Driving: Rarely
- Work Environment: Remote
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
