Social Media Coordinator

The Role

We’re looking for a Social Media Coordinator to help power RYZE’s presence across platforms. You’ll own day-to-day execution on secondary channels, support content planning and community management, and be a key operational force keeping the social engine running smoothly. This role is highly collaborative, detail-oriented, and operationally focused — helping turn creative ideas into organized, on-time, and high-quality social content and campaigns. This role requires travel for events.

What You’ll Do

Platform Ownership

• Own the content calendar for secondary platforms: Broadcast channel, Instagram Stories, Threads, X, Pinterest, and YouTube.

• Ensure consistency, timeliness, and on-brand execution across all owned channels.

Content Planning

• Support monthly content planning and quarterly brainstorming sessions.

• Assist with evergreen concept development and content ideation.

• Prep copy and assign social graphics & stories to the designer.

• Pull content inspiration and organize via Trello.

Caption Writing & Publishing

• Draft captions across all platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, and Pinterest.

• Schedule and publish content on Pinterest, YouTube, Threads, and X.

• Provide manual posting support on Meta, LinkedIn, and TikTok as needed.

Brand Collaborations & Giveaways

• Handle brand outreach for giveaway partnerships.

• Manage winner selection and prize coordination end-to-end.

Community Management

• Own proactive and reactive community management across Instagram, Facebook, TikTok, and Threads — Instagram and Facebook are primary.

• Monitor main brand accounts, sub-accounts, and campaign-specific channels.

• Engage with tagged content and community posts.

• Identify resharing opportunities and surface standout UGC to the social team.

Social Listening & Trend Monitoring

• Keep a regular pulse on competitors and brands in the space.

• Flag emerging trends, sentiment shifts, and potential brand risks to leadership.

Reporting

• Pull monthly social metrics across all platforms to support monthly reports.

• Assist with weekly social digests: top-performing content, trend research, and competitive insights.

• Monitor and report on top-performing competitor content, noteworthy brand campaigns, and weekly trending audios.

Events

• May require occasional travel to attend RYZE events, company meetings, industry events, or other business-related activities. Travel requirements will be communicated in advance and may vary based on business needs.

• Develop concepts and shot lists for Tier 2 events.

• Provide on-site support at select Tier 1 events, including iPhone filming.

• Pull TikToks for Tier 1 events and add to run-of-show.

Additional Ownership Areas

• Link-in-bio management — keep Linktree (or equivalent) updated to reflect current campaigns and launches.

• Platform audits — periodically audit bios, pinned posts, highlight covers, and profile optimization across channels.

• Pinterest — manage board organization, pin scheduling, and seasonal content planning.

• Assist with quarterly comment sentiment analysis, identifying recurring audience feedback and customer insights.

What We’re Looking For

• 2-3 years of experience in social media, digital marketing, or a related field (brand or agency experience preferred).

• Strong working knowledge of major social platforms: Instagram, TikTok, YouTube, Pinterest, LinkedIn, X, Threads, and Facebook.

• Demonstrated ability to manage multiple workflows simultaneously in a fast-paced environment.

• Highly organized with exceptional attention to detail and follow-through.

• Strong written communication skills — captions, briefs, outreach, and internal documentation.

• Hands-on experience with social media management and scheduling tools (Sprout, Later, Hootsuite, or similar).

• Comfortable analyzing performance data and surfacing actionable insights.

• Experience supporting social-led production, shoots, or live activations a plus.

• Experience coordinating creators, influencers, or brand partnerships including outreach, deliverables, and usage rights.

• Familiarity with KPI tracking and performance reporting for organic social.

• Experience managing creator contracts, payment coordination, and usage rights.

• Strong pulse on creator culture and emerging social formats.

• Experience working in a high-growth or performance-driven environment.