Social Media Coordinator

Social Media Growth Coordinator

ShineX Tec Inc. is seeking a proactive, analytical, and results-driven Social Media Growth Coordinator to manage and grow our presence across LinkedIn, Instagram, Facebook, YouTube, X, and other relevant platforms.

The primary focus of this position is to increase qualified, authentic followers and strengthen engagement with businesses, nonprofit organizations, professionals, and individuals interested in AI and IT education and workforce training. This is not solely a content-posting position. The selected candidate must be able to develop, implement, measure, and continuously improve audience-growth strategies.

Key Responsibilities

• Develop and execute platform-specific follower-growth strategies.
• Manage the company’s daily social media presence across multiple platforms.
• Build authentic followers without purchasing followers or using artificial engagement.
• Research platform algorithms, trends, audiences, hashtags, and competitor activity.
• Create and maintain a consistent content calendar.
• Use Metricool and native platform analytics to monitor performance.
• Track follower growth, reach, impressions, engagement, profile visits, website traffic, and conversions.
• Prepare concise weekly performance reports explaining what worked, what did not work, and what should change.
• Recommend and manage paid follower-growth, engagement, and lead-generation campaigns within approved budgets.
• Calculate advertising metrics, including cost per follower, cost per click, and cost per inquiry.
• Engage with followers, respond to comments, and build relationships with relevant organizations and professional communities.
• Independently research solutions and present informed recommendations to leadership.
• Coordinate with the marketing and leadership teams while taking ownership of assigned responsibilities.
• Ensure all content follows company branding, messaging, and compliance requirements.

Required Qualifications

• Demonstrated experience managing and growing professional social media accounts.
• Working knowledge of LinkedIn, Instagram, Facebook, YouTube, and X.
• Proficiency with social media analytics, reporting, and performance measurement.
• Experience using Metricool or a comparable scheduling and analytics platform.
• Ability to explain the difference between reach, impressions, engagement, followers, website traffic, and conversions.
• Strong writing, communication, organization, and time-management skills.
• Ability to meet deadlines and manage multiple platforms without constant supervision.
• Confidence using research tools, artificial intelligence tools, and platform resources to solve problems independently.
• Ability to turn performance data into practical recommendations.
• Understanding of organic growth and paid social media advertising.

Preferred Qualifications

• Degree or professional experience in marketing, communications, digital media, business, or a related field.
• Experience with Canva, CapCut, or similar creative tools.
• Experience supporting a business-to-business, education, workforce-development, technology, or professional-services organization.
• Experience growing a LinkedIn company page and generating qualified business audiences.

Performance Expectations

Success will be measured through realistic, data-supported performance indicators, including:

• Consistent growth in authentic, relevant followers
• Engagement and profile-visit growth
• Content quality and publishing consistency
• Website traffic and inquiries generated through social media
• Paid-advertising efficiency and cost per result
• Accuracy and usefulness of weekly analytics reports
• Timely completion of assigned work
• Independent problem-solving and initiative

Applicants should be prepared to provide examples of social media accounts they have managed, measurable growth achieved, analytics reports they have prepared, and the strategies used to obtain those results. A portfolio is preferred. 

To Apply

Please submit your résumé, a brief explanation of your social media growth experience, and links or screenshots demonstrating measurable results. Include an example of how you would evaluate and improve a social media account that is receiving impressions but not gaining followers. We are seeking to fill this position immediately. 

Job Type: Part-time/Contract

Work Location: Remote/Hybrid/On-site in Lynbrook, New York. This position will be remote/hybrid. 

Schedule: TBD 

Compensation: $17-$25 an hour / 1099 Contract Employee

ShineX Tec Inc. is an equal opportunity employer. Employment decisions are based on qualifications, merit, performance, and business needs.