Social Media Marketing Intern

Job Description
Pathways is seeking a creative and driven Content Marketing Intern to join our dynamic team. This internship provides an exciting opportunity to gain hands-on experience in digital marketing while contributing to a fast-growing educational consulting brand. As a Content Marketing Intern, you will play a key role in telling our story across digital platforms and helping us build a strong online presence. This role is ideal for someone passionate about storytelling, social media, and content strategy, and who is looking to build a strong foundation in digital marketing.

Key Responsibilities
In this role, you will assist in creating and curating engaging content for our social media platforms, with a focus on Instagram and YouTube. You'll help ensure that our content reflects our brand voice and resonates with our audience of students, parents, and educators. From short-form video content to informative carousels and reels, you will contribute to campaigns that inform, inspire, and connect with our growing community.

You’ll support the planning and execution of broader content marketing strategies, including blog posts, email newsletters, and promotional campaigns. You’ll also help manage and update content on our WordPress website, ensuring everything is current, SEO-friendly, and aligned with our messaging.

Additionally, you’ll use tools like Buffer to schedule posts, track performance, and adjust content strategies based on analytics and engagement metrics. Your insights will help shape future campaigns and improve our reach across platforms. You’ll collaborate closely with the marketing team to brainstorm and develop fresh content ideas and innovative ways to engage our audience.

Staying on top of trends in social media and education will be part of your regular routine, as you'll monitor platform updates, content formats, and audience behavior to inform and refine our content calendar.

Required Skills

• Strong skills in content creation, especially for digital platforms

• Familiarity with social media management and engagement tactics

• Working knowledge of WordPress (editing, publishing, basic layout)

• Experience or comfort working with Instagram and YouTube content

• Familiarity with Buffer or similar scheduling tools for social media

• Ability to work independently, meet deadlines, and adapt in a fast-paced environment

Additional Information
This internship is a unique opportunity to gain international experience in a flexible, creative, and supportive environment. At Pathways, you’ll be part of a mission-driven organization that values innovation and growth. This role is fully remote and offers the chance to collaborate with team members across different time zones. We’re looking for self-motivated individuals who are eager to learn, take initiative, and make meaningful contributions. Whether you're building a portfolio or exploring a future in marketing, education, or digital media, this internship offers a valuable stepping stone.