Lead BI reporting and advanced analytics to optimize marketing campaigns and ROI. Build dashboards, manage multi-source data, ensure data governance, provide actionable insights, mentor juniors, and partner with cross-functional teams to guide strategy.
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.
What You'll Do Here:
- Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
- Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers.
- Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making.
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights.
- Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards.
- Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices.
- Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning.
- Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team.
- Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies.
- Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels.
You'll Need To Have:
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
- 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
- Experience with DSPs, Paid Media, and social media platforms preferred.
- Experience in executing brand tracking and Brand Lift research preferred.
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Strong analytical skills with the ability to translate data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong attention to detail and a passion for problem-solving and continuous improvement.
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
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