Sr Digital Marketing Specialist

The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness business. This individual contributor role is ideal for a hands-on operator who excels at marketing automation, email program execution, audience segmentation, and data-informed optimization.

In this role, you will be the primary owner of email marketing and marketing automation within Adobe Marketo Engage, while also supporting account-based digital advertising programs within 6sense and LinkedIn Campaign Manager. You’ll partner closely with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—to orchestrate multi-touch digital experiences that are personalized, measurable, and aligned to revenue outcomes.

This role in Hybrid in a Wolters Kluwer Office location 2 days a week.

Primary Responsibilities:

• Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage.

• Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion.

• Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices.

• Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage.

• Assist with ABM campaign setup and execution within 6sense, including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation.

• Support LinkedIn and Meta ad execution (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows.

• Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions.

• Build and execute end-to-end integrated programs that connect digital ads, landing pages, web personalization, and email programs.

• Monitor campaign performance, provide recurring insights dashboards, and recommend actionable optimizations based on engagement trends, intent signals, and content performance.

• Implement structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, segmentation splits.

• Partner with Analytics, Content and Program teams to ensure accurate campaign tracking, attribution, and reporting.

• Develop and maintain scalable audience segmentation strategies, ensuring clean targeting, persona alignment, and avoidance of cross-program audience fatigue.

• Ensure all programs follow brand guidelines, accessibility standards, and consistent messaging across geographies.

• Support budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers.

• Contribute to ongoing MarTech process improvement - including documentation, QA processes, and campaign setup templates.

• Strong communicator: clear, concise writing and the ability to synthesize and present insights.

• Highly collaborative: comfortable partnering with cross-functional global teams and adapting to changing priorities.

• Technical and analytical: able to troubleshoot Marketo logic, identify flow errors, and interpret data to guide decisions.

• Self-starter mindset: proactive in identifying opportunities to streamline workflows, improve performance, and adopt new capabilities.

• Organized and deadline-driven: excellent project management, able to manage multiple campaigns simultaneously in a fast-paced environment.

• Customer- and revenue-focused: understands the B2B buyer journey, funnel dynamics, and the goal of driving measurable business impact.

• Bachelor’s degree in marketing, Communications, Business, or comparable experience.

• 3 - 6 years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).

• Hands-on experience with:

  • Adobe Marketo Engage (required)—ability to build programs end-to-end

  • 6sense or similar ABM/intent platforms

  • LinkedIn Campaign Manager and Meta

  • Salesforce CRM

  • Web analytics tools (e.g., Google Analytics 4, Adobe Analytics)

• Experience with HTML/CSS and email template editing is a plus.

• Adobe Marketo Engage Business Practitioner Expert Certification is a plus.

• Familiarity with global marketing operations, data privacy regulations, and email deliverability best practices is beneficial.

#LI-Hybrid

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.