Sr. Director, Growth Marketing & Experiential (NYC or Chicago)

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video and CTV.

Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

Perion is seeking a strategic and operationally excellent Sr. Director, Growth Marketing & Experiential, based in the NYC Metro or Chicago areas, to build and scale a global growth marketing and experiential function. This individual will define the strategy, structure, and operating rhythm for how Perion engages agencies, brands, and retailers across every region—creating a programmatic, audience-first growth engine that drives measurable pipeline and revenue.

The ideal candidate brings deep expertise across the full B2B marketing mix and has a demonstrated track record of designing integrated program calendars that connect a unified narrative across channels, regions, and audience segments. This is a high-impact leadership role with significant executive visibility, a strong existing team, and a clear mandate to build the next phase of Perion’s marketing operation.

Base Salary: $175,000-$200,000 (plus Bonus)

RESPONSIBILITIES

Growth Strategy & Planning: Develop and own a global, audience-centric program calendar that aligns all growth marketing and experiential activities to quarterly pipeline targets by region and segment.

Demand Generation: Architect a full-funnel demand generation engine spanning paid media, content syndication, webinars, executive experiences, gifting and direct mail, account-based marketing, and in-agency activations.

Experiential & Events: Lead Perion’s global experiential portfolio—spanning proprietary flagship events, industry trade shows, executive dinners, agency-hosted experiences, and immersive brand moments—with clear pipeline attribution for each program.

Paid Media & Digital: Direct paid media strategy across display, social, SEM, and programmatic channels, ensuring campaigns are segmented by audience and integrated within broader program arcs.

Content-Led Lead Generation: Partner with pr & comms, product marketing, and thought leadership subject matter experts to develop gated assets, research reports, editorial series, and webinar programs that attract and convert high-value prospects.

Account-Based & Field Marketing: Design repeatable, scalable playbooks for in-agency activations, executive gifting, and account-based motions that accelerate deal velocity with target accounts.

Narrative & Brand Alignment: Ensure all regional programs carry a consistent Perion narrative that reinforces the company’s positioning as the AI-native advertising platform of choice.

AI & Marketing Technology: Evaluate, implement, and operationalize AI-powered tools and agentic workflows across the marketing function—including predictive lead scoring, AI-driven campaign optimization, intent-based audience targeting, and automated reporting—to increase team throughput and program effectiveness.

Performance & Attribution: Define and maintain a measurement framework that ties every program to pipeline contribution and lead quality; establish dashboards and reporting cadences for executive leadership.

QUALIFICATIONS

Required

• 10+ years of progressive experience in B2B growth marketing, demand generation, or experiential and field marketing, with a minimum of 4 years leading global or multi-regional teams.
• Demonstrated success building program-level marketing strategies directly tied to pipeline and revenue outcomes—not activity metrics alone.
• Deep, hands-on expertise across the full marketing mix: paid media, experiential programs and live events, ABM, content syndication, gifting and direct mail, webinars, and digital campaigns.
• Strong proficiency with marketing automation platforms (e.g., HubSpot), CRM systems (Salesforce), and attribution and reporting tools.
• Proven ability to build and operationalize a global program calendar that balances regional nuance with a cohesive corporate narrative.
• Experience managing distributed, multicultural teams across Americas, EMEA, and APAC time zones.
• Fluency in AI-powered marketing tools and workflows; demonstrated ability to integrate AI into campaign planning, audience targeting, content production, or performance optimization.
• Exceptional cross-functional collaboration skills with the ability to partner effectively with sales, product marketing, brand & communications, and executive leadership.
• Executive presence with the ability to present strategy, investment cases, and performance results to senior stakeholders.
• HubSpot or Marketo, Salesforce, Tableau, and demonstrated use of AI tools such as Claude or Gemini in a marketing workflow.

Preferred

• Experience in advertising technology, martech, SaaS, or digital media industries.
• Familiarity with AI-driven intent data platforms and predictive analytics for account prioritization and pipeline forecasting.
• Experience marketing a multi-solution product portfolio — including platform, services, and technology offerings — to diverse buyer personas across advertising agencies, publishers, retailers and brands
• Track record of scaling a marketing function from strong regional execution to a globally integrated, programmatic operation.

Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.