The Sr. Lead CDP Consultant will guide clients in leveraging Customer Data Platforms (CDPs), focusing on strategic planning, implementation, and integration of marketing technologies. Responsibilities include stakeholder engagement, assessing client marketing stacks, and creating CDP roadmaps.
A CDP Consultant serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Architects, Data Engineers, Data Scientists, and Digital Marketers.
Role and Responsibilities
- Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
- Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
- Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
- Conduct stakeholder interviews and gather business requirements
- Translate business requirements into CDP use cases
- Prioritize CDP use cases together with the client
- Create a strategic CDP roadmap focused on activation
- Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
- Provide hands-on support and platform training for our clients.
Preferred Qualifications
- 5+ years of relevant work experience in marketing, consulting, or analytics
- 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
- 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
- Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
- Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
- Experience with marketing automation tools is a plus.
- Experience with A/B testing tools is a plus
- College degree in Marketing, Business, Analytics, Data Science or related field.
Top Skills
Adobe Analytics
Adobe Real-Time Cdp
Adobe Tags
Aep Websdk
Google Analytics
Power BI
Salesforce
Tableau
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