Sr. Manager, Brand + Product Marketing

EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

ABOUT THE ROLE

Empower is seeking a Senior Manager of Brand and Product Marketing to grow our brand. This individual will be responsible for developing and executing high-impact brand and product marketing strategies, campaigns, and communications to improve awareness and affinity, differentiate us from the competition, and generate word of mouth. The ideal candidate comes with a track record of flawless execution, exceptional cross-functional go-to-market leadership, and fearless creativity.

RESPONSIBILITIES

• Develop and implement a comprehensive brand strategy that aligns with the company's vision and short-term/long-term business goals

• Develop and execute product marketing strategies that effectively communicate and distinguish the positioning and value proposition of our cash and credit products

• Collaborate with cross-functional teams to plan and execute successful product launches and go-to-market campaigns

• Oversee implementation and refinement of our brand voice and partner with the design team to activate the brand fully in market, ensuring consistency and breakthrough

• Nurture and maintain editorial relationships to amplify the brand and position our products advantageously with target audiences and influencers

• Set and actively track performance against KPIs to evaluate the effectiveness of brand and product marketing initiatives

REQUIREMENTS + SKILLS

• BA required

• 7+ years in brand marketing & product marketing for consumer tech brands

• Exceptional communication skills, with a talent for influencing and inspiring others

• Meticulous attention to detail and consummate execution of ideas

• Resourceful problem solving

• Ability to balance deliberation with speed and agility

Don't meet every qualification? If you're excited about this challenge and driven to innovate, we still want to hear from you!

What You'll Get at Empower

• Meaningful Ownership: Competitive salary and generous equity in a profitable, fast growing company.

• Complete Support: 100% coverage for medical, dental, vision, and life insurance, plus a generous WFH reimbursement.

• High-Impact Teams: The chance to thrive in a small, focused team where your contributions directly shape outcomes for our business and customers.

• Remote First: A virtual first environment built on trust and outcomes.

• Team Connection: Twice-yearly company onsites where we come together to connect, learn, and build for the future (our last few have been in San Diego, Vail, and Flagstaff)!

• Growth Path: Ongoing opportunities for development in a dynamic, supportive, and creative environment.

The Empower Way

The Empower Way is one where bold ambition meets an owner mindset, where open dialogue and spirited debate are encouraged, and where everyone works together to put our customers first. We believe diverse voices lead to the best ideas, and we foster an environment where every individual is valued, heard, and supported as part of one unified team working to change lives and build a more inclusive future.

If that sounds like you, join us and be part of a team that's helping millions of people reshape their financial futures.