Sr Marketing Manager

The Senior Marketing Manager – Digital Full Service Restaurants (Institutional) is responsible for shaping and executing the Division’s global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise. 

What You Will Do:  

Strategy & Innovation 

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives. 

• Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions. 

• Manage pipeline process from ideation through commercialization. 

• Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms). 

• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch. 

• Develop a deep understanding of customer base and competitors. 

• Drive segment-specific innovation and renovation projects. 

Market Analysis & Segmentation 

• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences. 

• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior). 

• Monitor market trends and adjust segmentation strategies as needed. 

• Partner with cross-functional teams to understand the regulatory and compliance requirements in the Institutional vertical. 

Go to Market  

• Define and deliver segment-specific marketing strategies and campaigns. 

• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights. 

• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition. 

Collaboration & Enablement 

• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results. 

• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations. 

• Partner with marketing communications to bring customer-facing programs to market. 

Reporting & Optimization 

• Manage reporting and analytics on all programs to measure success and return on investment. 

• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness. 

Location: Napervill, IL or St. Paul, Minnesota  

Minimum Qualifications:  

• Bachelor’s degree  

• 8 years of professional experience in a business-to-business environment 

• Immigration sponsorship not available for this role    

Preferred Qualifications:  

• MBA, preferably in Marketing  

• Strong verbal and written communication skills  

• Excellent verbal and written communication skills; ability to work well in a group as a solid team player  

• Ability to build and maintain relationships and coordinate projects across different functional groups regionally 

• Solid business acumen  

• Strong problem solving and analytical skills   

• Attention to detail; strong sense of urgency  

• Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities