Sr. Principal Product Marketing Manager

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
Circle is a global financial technology firm that enables businesses and developers to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is the issuer of USDC and EURC - two of the world's largest fully reserved, regulated stablecoins accessible as open money protocols on the internet. Circle's platform offers enterprise-grade APIs and SDKs to make it faster, easier, and safer for organizations to run their internet-scale business on the blockchain.
What you'll be part of:
With the mission to "Raise global economic prosperity through the frictionless exchange of financial value", Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy. We're a diverse team that's motivated and committed to our core values that we embrace each and every day - being multi-stakeholder, driven by excellence, mindfulness, and high integrity.
What you'll be responsible for:
Circle is looking for an experienced Sr. Principal Product Marketing Manager to define and drive GTM strategy for Circle's multichain infrastructure. This role will report to our Director of Product Marketing and work with a dynamic cross-functional team focused on this strategic platform pillar.

• Act as the subject matter expert for Circle's multichain infrastructure, including ideal customer profile and industry segmentation, competitive landscape, and market dynamics.
• Define and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market.
• Develop go-to-market (GTM) strategies that span product launches, ecosystem engagement, and long-term growth initiatives.
• Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions.
• Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns.
• Collaborate with developer relations, BD, and communications to drive awareness and engagement across ecosystem channels.

What you'll bring to Circle:

• 12+ years of experience in product marketing or a related field such as product, engineering, or business development.
• Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products.
• Deep knowledge of blockchain ecosystems, stablecoins, and capital markets.
• Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption.
• Clear, concise communication skills with an ability to translate complex technology into compelling narratives.
• Highly self-directed and thrives in fast-paced environments
• Familiarity with Slack, Google Workspace, Coda, and macOS

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $242,500 - 325,000
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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