Sr. Product Marketing Manager

General Summary

The Senior Product Marketing Manager is responsible for developing and executing marketing strategies for assigned products to drive product performance, market share, and profitability. This role requires a deep understanding of the pharmaceutical market, including the commercialization process, pricing strategies, payor access strategies, and the management of products through various lifecycle stages. The individual will translate scientific and clinical data into compelling marketing plans and work closely with cross-functional teams such as Sales, Payor Access, Patient Services, Regulatory, Legal and Medical Affairs to ensure compliance and alignment with corporate goals.

This role as a member of the Portfolio Strategy Marketing team will require contributions and leadership to annual integrated business plan development with associated product forecasts, OPEX and commercial strategies to achieve annual business objectives. Incorporating payor access information with specific data-driven account information and marketing dynamics will be critical to the development of marketing segmentation strategies for tactical investment.

** This is a remote position.

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Essential Duties & Responsibilities

• Strategy Development: Design and implement comprehensive brand marketing strategies for assigned product(s), ensuring that strategies align with business objectives and defined market and channel opportunities.
• Life Cycle Management: Manage product(s) throughout their lifecycle, from market introduction through maturity and potential loss of exclusivity, ensuring continuous optimization of market performance, profitability, and competitive positioning.   Identification of new indications, new business channels or new formulations is very important.
• Pricing Strategy & Market Access: Collaborate with Market Access to develop pricing strategies consistent with the brand value proposition & key stakeholder dynamics.   Manage the P&L including pricing with a focus on maintaining profitable market access.
• Market Research & Competitive Intelligence: Conduct ongoing market research, competitor analysis, and customer insights to inform product positioning and strategy adjustments. Monitor changes in market trends, competitor product launches, and regulatory changes.
• KOL & Physician Engagement: Develop and maintain relationships with Key Opinion Leaders (KOLs) and physician advocates to support brand messaging, clinical differentiation, and overall product success. Oversee the organization of advisory boards, speaker programs, and educational symposia in collaboration with Medical Affairs, Legal and other key commercial disciplines.
• Digital and Multi-Channel Marketing: In collaboration with the Marketing Execution team, drive the implementation of digital and multichannel marketing strategies, including social media, email marketing, and online advertising to enhance product visibility and engagement with healthcare professionals.
• Product Forecasting & Budget Management: In collaboration with rare disease commercial disciplines and leadership, lead the creation of annual revenue forecasts with key demand assumptions.   Ensure knowledge of and ability to make investment decisions in alignment with P&L management.  Collaborate with finance teams to optimize budget allocation across marketing activities.
• Cross-Functional Collaboration: Act as the brand lead and work collaboratively with internal teams such as Marketing Execution, Medical, Regulatory, Legal, Patient Services, and Sales to ensure successful product commercialization and delivery to market.
• Vendor Management: Oversee the selection and management of external vendors for marketing research, creative agencies, digital marketing, and promotional activities. Ensure projects are delivered on time, within budget, and aligned with strategic objectives.
• Performance Tracking & Adjustments: Monitor product performance metrics such as sales, market share, and profitability. Adjust marketing plans and tactics based on real-time data and market conditions to maximize brand success.

The above statements are intended to describe the nature of work performed by those in this job and are not an exhaustive list of all duties. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time which reflects management’s assignment of essential functions.

Experience Type

• Bachelor's degree in with a business concentration (Marketing, Finance) or in health sciences. An MBA is preferred.
• Minimum 8 years of professional marketing experience ideally within the pharmaceutical industry.  Medical device and diagnostic experience would also be considered.
• Previous experience in payor access / channel marketing or other commercial disciplines.
• Demonstrated success in leading the development of integrated brand business strategies across commercial disciplines.
• Previous pharmaceutical launch experience.
• Strong strategic marketings skills with demonstrated ability to translate clinical data into multi-channel messaging anchored to the brand positioning statement.
• Ability to develop insights from secondary data, primary research and qualitative information to support alignment on commercial strategic options.
• Strong interpersonal skills and the ability to work with individuals across all organizational levels – with the ability to articulate thoughts clearly and concisely in writing and through presentations.
• Previous experience influencing cross-functional teams and mentoring team members in a marketing capacity.
• Excellent organizational skills and the ability to work on multiple projects simultaneously while under pressure.
• Proficient with Microsoft Office and familiar with software products pertaining to market analysis (IQVIA), data analysis and reporting.

Other Knowledge, Skills and Abilities

• Understands the commercial and public sector payor landscape, including the impact of formularies, pricing and reimbursement strategies and the need for a concise brand value proposition to support product commercialization.
• Excellent communication and leadership skills with the ability to influence cross-functional teams and external stakeholders.
• Analytical mindset with the ability to derive insights from data and make strategic adjustments to improve product performance.
• Knowledge of digital marketing, CRM systems, and multi-channel marketing strategies to engage healthcare professionals and patients effectively.
• Strong project management skills, including experience managing budgets, timelines, and external vendors.
• Experience working in rare disease.
• Travel up to 25%.

Compensation Range:

Upsher-Smith Laboratories, LLC is committed to providing equal employment opportunity to all applicants and employees according to all applicable equal opportunity and affirmative action laws, directives and regulations of federal, state and local governing bodies and agencies. In keeping with this commitment, Upsher-Smith Laboratories, LLC will recruit, hire, train and promote persons in all job titles, without regard to race, color, creed, religion, sex (including factors related to pregnancy or child birth), national origin, age, marital status, familial status, disability, sexual orientation, gender identity status with regard to public assistance, employment status, local human rights commission activity, status as a protected veteran, genetic information, atypical hereditary cellular or blood trait, or any other protected category.