Sr Product Marketing Specialist

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you get to do in this role:

• Support marketing plan and activities for products within the competitive arena
• Work with our teams on strategy that will support advanced insights, value propositions, and supporting collateral that describe the unique benefits of ServiceNow
• Coordinate product launches including messaging and positioning, internal communications, and field/event marketing
• Determine measurements and develop automated dashboards that connect data from all data sources
• Partner with product teams to design and administer the results of A/B and multivariate tests
• Implement the research and data strategy for the life cycle of a product. Your findings and insights will ensure designers, product managers, engineers and executives will provide the next generation products that help our customers gain value and success with ServiceNow

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 5+ years of relevant experience
• Natural empathy for, and understanding of, needs of customers across multiple types of organizations
• The ability to create ideas for how our products can make our customers and partners more successful
• Creative messaging skills based on value and benefits
• Passion about our products and the possibilities of shaping the future of how people work
• Excellent people skills to work with team members and third parties
• Experience with qualitative methods of user experience research including focus groups
• Ability to summarize our requirements into research needs

FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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