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Lead strategic marketing plans for key B2B accounts, manage client relationships, optimize SEO/AEO and paid campaigns, oversee HubSpot implementations, analyze performance, advise clients, coordinate internal teams, and mentor junior account managers to drive growth and retention.
Top Skills:
AeoCRMGoogle AdsGoogle Analytics 4 (Ga4)Google Search Console (Gsc)Google Tag Manager (Gtm)HubspotPaid Social AdsSeo
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Design and develop impactful learning solutions in the insurance industry. Collaborate with stakeholders, conduct needs assessments, and create engaging training content.
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Articulate 360Creative Design ToolsLms PlatformsMS Office
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Vice President, People Business Partner will design and implement a people strategy, partner with senior leaders, enhance employee experience, and manage complex change initiatives.
Overview:
Drives sustainable traffic growth, improving search visibility, and ensuring our website and content ecosystem are optimized for performance. Combines technical SEO expertise with content strategy, analytics, and long-term planning. Balances strategic thinking with hands-on execution by building roadmaps, analyzing performance data, and implementing optimizations that deliver measurable business impact.Responsibilities:
- Develops and owns a multi-quarter SEO roadmap aligned with marketing and business growth goals
- Translates business priorities into actionable SEO initiatives that support pipeline, brand visibility, and audience reach
- Establishes SEO governance and best practices across digital teams and drives a culture of SEO-first thinking in website and campaign planning
- Partners with content teams to produce high-impact, search-optimized assets and create keyword-to-content mapping frameworks to guide editorial planning
- Leads ongoing optimization of legacy content to improve rankings and engagement
- Ensures all web content adheres to SEO best practices without sacrificing brand voice
- Supports content performance testing and iterative improvements while collaborating on landing page optimization to improve organic conversion rates
- Advocates for SEO integration early in content ideation and campaign planning
- Collaborates with the Website & Performance Marketing Manager to align content publishing with technical SEO, site structure, and overall web performance
- Conducts SEO audits and reviews keywords, traffic, engagement performance to identify improvement opportunities
- Identifies opportunities for content syndication, backlinks, and strategic partnerships to strengthen domain authority
- Delivers monthly and quarterly reporting that translates performance data to inform future content decisions
- Applies audience, market, and competitor insights to refine strategy, enhance content relevance, and improve ROI
Qualifications:
- Bachelor’s degree in Marketing or relevant field or equivalent work experience
- Typically with 8+ years of relevant professional experience
- Proficiency in Asana strongly preferred
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, or similar)
- Proficiency in GA4, Search Console, and analytics platforms
- Understanding of CMS platforms and website workflows
- Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
- Strong knowledge of and interest in the architecture/interior design industry preferred
- Excellent expertise in strategic global content marketing and SEO
- Excellent attention to detail and commitment to excellence
- Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
- Strong analytical mindset with the ability to interpret performance data and connect content efforts to measurable growth
- Strong presentation skills
- Strong organizational skills and the ability to work on multiple projects at the same time
- Ability to define clear digital content standards and best practices
- Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
- Ability to problem solve and apply innovative solutions
- Ability to collaborate effectively with global and regional stakeholders while also working independently and prioritizing work in a team environment
- Ability to effectively meet deadlines at expected quality
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
