Staff Outbound Product Manager - ServiceNow Impact

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Staff Outbound Product Manager, ServiceNow Impact
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Team:
ServiceNow Impact is a customer success product designed to help organizations maximize the value of their ServiceNow investments. It combines personalized guidance, AI-driven insights, and a suite of tools to accelerate digital to help customers adopt ServiceNow solutions quickly, optimize platform health, grow their expertise, and realize value faster.
Role:
The role reports to the Sr. Manager of Outbound Product Management, ServiceNow Impact. As the Staff Outbound Product Manager, you'll be the driving force behind the adoption and usage of our Impact product, working closely with cross functional teams to shape strategy, manage day-to-day operations, and deliver measurable results.
The perfect candidate is bold, curious, results-oriented, and highly adept at building bridges. A highly matrixed environment is where you thrive, and you get things done by breaking down silos and collaborating across boundaries. You are willing to dive deep into complex problems and possess the influencing skills to bring teams together and deliver the right solutions.
What you get to do in this role:
Bridge the gap between product development and go-to-market (GTM) execution, ensuring our offerings align with customer needs, market trends, and competitive positioning.
Work closely with sales, marketing, partners, and customers to drive adoption, awareness, and revenue growth.
Define, measure, and report on product adoption metrics to ensure we are meeting our targets and evolving the product to meet customer needs.

• Drive Product Adoption: Champion the usage and adoption of the Impact product, ensuring our customers are adopting and getting the benefit of the product.
• Cross-Functional Leadership: Manage multiple product programs by partnering with Inbound Product Management, Marketing, and other strategic stakeholders.
• Strategic & Tactical Execution: Provide both a high-level strategic view for process improvements and a hands-on tactical approach to daily progress, managing escalations and blockers effectively.
• Data-Driven Insights: Analyze trends, develop reports and dashboards, and communicate actionable insights on product adoption and usage to leadership.
• Ask Why and Provide Clarity: Organize complex, ambiguous problems into clear, prioritized milestones and deliverables while mitigating risks and ensuring timely delivery.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders including the Impact IPM and Engineering, CEG, Strategy and Operations, Delivery, Marketing, and GTM partners.
• Customer Focus: Gather and provide critical customer insights to influence product roadmap and strategy.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8 + years overall experience and 5+ years of product management experience in SaaS or enterprise software, with a focus on service and/or customer success products.
• Demonstrated ability in developing and executing global customer and product programs.
• Deep understanding of structured customer engagement and product lifecycle processes.
• Strong ServiceNow platform knowledge is a plus.
• Excellent analytical, problem-solving, and communication skills with a knack for resolving conflicts and fostering collaboration.
• Proven track record in facilitating customer workshops, webinars, and design partnership sessions.
• Passion for enabling product teams and customers to succeed and for building measurable success metrics and business cases.
• Excellent written and oral communication skills, including experience presenting to executive leadership.

For positions in this location, we offer a base pay of $147,300 - $257,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.