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Lead design strategy and execution for Coinbase Loyalty (Coinbase One, CB1 Card, Advocacy). Manage and develop a team of product designers, drive 0-to-1 membership and rewards experiences, set design quality standards, partner with senior product and engineering leaders, and represent design in executive reviews.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. As a Design Lead on the Financial Services & Loyalty team within the Consumer & Business group, you'll own design strategy and team leadership for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy. You'll drive the vision, quality bar, and execution for our most impactful consumer products while managing and developing a team of product designers shipping across 3+ PMs and 22+ engineers.
What you'll do:
- Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods
- Be a player/coach and develop a team of product designers (IC4-IC5), providing structured coaching, career development, and regular design crits
- Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
- Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences
- Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions)
- Represent Loyalty design in exec-level reviews and cross-functional leadership syncs
Required Skills and Experience:
- 8+ years of product design experience
- Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
- Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
- Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
- Experience managing IC designers through structured feedback loops, promotion cycles, and measurable career growth outcomes
- Familiarity with consumer fintech, payments, or credit card product design
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$207,485—$244,100 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
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