Strategic Marketing Manager

Description

Why Join the Rangen Group?

As a newly formed independent global company with a 100-year legacy, we are poised for significant growth and opportunity. You will play a role in shaping our future, strengthening customer trust, and unlocking unlimited growth potential. We are a safety-first organization, and we make our customers and employees priority.

The formal job description is below but first let me ask you a few questions:

• Are you looking to build your career with a rapidly growing pet, livestock & aquaculture nutrient manufacturer where your ideas and contributions can make a real impact from day one? We are a proud American Manufacturer.
• Do you want endless growth opportunities, clear career pathways, and the chance to advance as the company continues to expand? We offer attractive market wages and top tier benefits!
• Are you excited by joining a business on a fast track to becoming an employer of choice, where innovation and ambition are encouraged?
• Would you value working in an environment where passion for quality products, and continuous improvement drive everything we do?
• Are you ready to be part of a dynamic team? In this role, you will have full access and exposure to senior and executive leadership!

If this sounds like a place that motivates you, we welcome you to apply! With our new leadership team onboard, we are reshaping the landscape and invite you to join an exciting ground floor opportunity. You will help us shape our future.

Position Summary:

 The Marketing Manager is responsible for leading Rangen Group’s marketing strategy, brand development, and demand generation efforts across its livestock, pet, and aquaculture businesses. This role transforms technical and nutrition-focused information into compelling customer-facing messaging that supports sales growth, strengthens brand awareness, and drives customer engagement. Working closely with leadership, sales, and product development teams, the Marketing Manager develops and executes integrated marketing initiatives, digital strategies, content, and events while helping build and scale Rangen’s marketing capabilities as the company grows. 

Requirements

What You'll Do:

 Brand Strategy & Positioning 

• Turn complex nutrition science into compelling, customer-ready stories
• Shape and strengthen the Rangen brand as we continue to grow and evolve
• Identify emerging trends and turn insights into action

 Demand Generation & Digital Marketing 

• Build marketing campaigns that drive demand—not just impressions
• Lead our website, digital presence, and lead generation strategy

 Content & Customer Engagement 

• Create meaningful content across digital, technical, and sales channels
• Develop and execute trade show, event, and sponsorship strategies that increase customer engagement, generate qualified leads, and strengthen our market position

 Cross-Functional Leadership 

• Partner closely with leadership, sales, and R&D to drive market success

 Team Development 

• Build, develop, and scale the marketing team as the organization grows

Travel Requirement: 25–50%

What You'll Bring:

• A proven ability to turn strategy into execution—and execution into results
• The ability to simplify complex technical concepts into clear, compelling messages
• A competitive, curious, and results-driven mindset
• Success in fast-paced, growth-oriented environments where adaptability is key
• Equal comfort leveraging data and analytics as you are crafting compelling stories
• A passion for developing talent and building high-performing teams

What Makes You a Great Fit:

• 5–8+ years of marketing experience, preferably in a B2B environment
• 2–5 years of experience leading and developing teams
• Experience in agriculture, animal nutrition, or life sciences strongly preferred
• Strong communication, collaboration, and relationship-building skills
• A track record of launching campaigns that drive measurable business growth
• The ability to serve as a trusted strategic partner to sales teams
• A commitment to building customer trust and strengthening brand recognition
• The insight and business acumen to provide valuable direction to leadership