Strategy Specialist, Paid Social

The Strategy Specialist, Paid Social is focused on hands-on-keyboard activation of digital channels - inclusive of tagging, trafficking, buying, etc. - and how to use the right digital platforms - and use them well - to achieve media and business goals. We ensure consistency, governance, and support around platform usage and activation activities and aid in all ongoing building, buying, optimization, and reporting efforts.

In this role, you can expect to support, own, manage, optimize and report on media campaigns for a portfolio of clients individually and as part of a broader team. Successful team members in this role will demonstrate the ability to lead ongoing and one-off media efforts for clients both individually and in strong collaboration with other team members.

As a member of the Media Operations team, you’ll have the opportunity to work with almost any Media-focused platform we support - or new ones we pursue - in addition to a variety of internal tools and systems to support your work and the team’s business processes:

• External Media Buying & Adjacent Platforms (Not An Exhaustive List)
• Ad Servers: Campaign Manager, Sizmek
• Programmatic DSPs: Display & Video 360, The Trade Desk, Amazon DSP, Amobee, MediaMath, Verizon Media DSP
• Search & Search Management Platforms: Google Ads, Microsoft Ads, Search Ads 360, Adobe Media Optimizer

As media buying and platform usage across the digital space underpin much of what we do in Media at Media.Monks, as a member of the Media Operations team you can expect to work with any/all of the teams within the Global Media Pillar.

• Media Engagement Teams: Operations teams can expect that they may work with any of our Engagement Teams on client work - Resale/Activation, Advisory, Transformation, & Managed Media.
• Media Discipline Teams: As Operations teams can expect to work in any Engagement model, we can also expect to work collaboratively with any of our Discipline teams - Strategy, Investment, Analytics, AdTech, and of course, other Operations teams.
• Growth Teams: Expect to work with Growth team members when pitching, taking on new clients, or working through upsell opportunities on existing clients.
• Other Pillar Teams: Expect opportunities to work with other pillar teams when clients are engaging Media.Monks for multiple types of workstreams, especially Data & Creative teams.
• Internal Teams: Expect regular collaboration with Billing & Finance teams on client work and other teams like Talent Acquisition and Enablement teams for day-to-day activities to support the Media business

Technical Skills

The skills represent the practical skills required to be a successful Senior Specialist within Media Operations. Think of these as the hard skills. 

Platform Proficiency represents the required technical skills across the various media platforms that Media.Monks supports.

• Must demonstrate a conceptual understanding of marketing technology relevant to your team portfolio
• Must demonstrate an ability to execute, develop and clearly communicate a recommended strategy with minimal guidance at an intermediate level in two  in-scope platforms across programmatic display, search, or social marketing and demonstrate a basic understanding of a third in-scope platform

Problem solving encompasses the breadth and depth of skills required to identify, solve and prevent problems for our clients, teams, and department. 

• Must demonstrate an ability to identify explicit (stated) problems inhibiting success
• Must demonstrate an ability to structure problems, breaking them up into smaller parts (sub-problems), and prioritizing those with highest potential impact on the outcome

Data Manipulation

• Have the ability to leverage Excel/Google Sheets to manipulate data, e.g. by:
• Stitching cells together with enduring formulas
• Creating and modifying pivot table

Data Analysis and Insights

• Demonstrate an ability to analyze data for trends and outliers

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.