U.S. Private Client Manager - Single Malts

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Meaningful Work From Day One

Join the Emerging Brands Team as the U.S. Private Client Manager - Single Malts, a dynamic and results‑driven role focused on accelerating growth within the ultra‑premium spirits category. The ideal candidate brings deep experience in Private Client or Prestige/VIP sales, a strong track record in the U.S. market, and expertise within the spirits industry. This high‑visibility position is responsible for implementing commercial strategies that strengthen existing relationships, cultivate new opportunities, and drive sales across a portfolio of exclusive Single Malt offerings. Success requires a collaborative and entrepreneurial mindset, established connections within the ultra‑high‑net‑worth community, and the ability to deliver personalized services and memorable experiences that engage and inspire clientele.

What You Can Expect

Sales & Business Development:

• Develop and maintain relationships with a network of United States ultra-high-net-worth clients to drive prestige sales of single cask, limited-edition, and fine and rare Single Malt products.

• Plan and implement commercial strategies to increase existing business and gain new opportunities by targeting ultra‑high‑net‑worth-individuals (U)HNWI through cultivating key relationships and extending personalized services and experiences.

• Manage exclusive sales activities and promote luxury new releases to high-net-worth individuals.

• Build strong industry and complementary-industry connections through relevant trade bodies and events to access potential private sales clients. Such as exclusive private clubs, corporate gifting, private/family wealth managers, whisky club owners, and other luxury channel alignment.

• Build a network that can help access the high‑net‑worth individuals (HNWIs) with a referral fee on actual sales. 

Sales Management:

• Lead commercial relationships from prospecting to invoicing, sales, delivery, and after-sales follow-up.

• Develop and nurture a strong network of clients, including high-net-worth individuals (HNWI), corporate entities, and redistributors with a well-defined route to market.

• Create and manage client databases to monitor interactions, preferences, and sales activities.

• Model initial P&L’s to assess the opportunities 

Brand Experiences, Partnerships, & Activations:

• Collaborate with the Single Malt brand team to develop guidelines on executing bespoke client experiences.

• Form and lead strategic partnerships with complementary luxury brands 

• Devise and implement a strategic commercial activity calendar for private clients, ensuring key timing, activation guidelines, and execution standards are met.

• Collaborate with the brand team, commercial team, and ambassador to curate and host exclusive VIP experiences and events to engage and delight clients.

• Conduct regular market analysis to identify trends, opportunities, and areas for growth within the luxury spirits segment.

• Develop a CRM/engagement approach to nurture & maintain VIP relationships, creating a sustainable revenue stream over time.  

Product Management:

• Collaborate with the Global & United States Brand team to determine and organize suitable stock and allocations for Private Clients.

• Strategically manage and distribute rare, unique, and collectible spirits allocations to ensure client exclusivity.

Products:

• Prestigious and limited-edition single malt whiskies.

• Single cask bottlings.

• Fine and rare single malt whiskies.

What You Bring To The Table

• Experience: Minimum of 5 years in sales or business development within a VIP clientele sector, including experience building partnerships with luxury brands.

• Network: Proven track record of working with high‑net‑worth individuals (HNWIs), corporate clients, and redistributors. The successful candidate should also be highly influential and have existing high‑net‑worth individuals (HNWIs) networks.

• Strong negotiation, communication, and relationship‑building capabilities.

• Education: Bachelor’s degree in Business, Marketing, or a related field preferred.

• Location: Based in a major metro area with a willingness to travel as required (60-70%).

What Sets You Apart

• Strong negotiation, communication, and relationship‑building skills with a customer‑centric focus on exceptional experiences.

• Strategic, collaborative approach to developing and executing sales initiatives, supported by detail‑oriented management of allocations, client data, and sales processes.

• Innovative mindset for creating distinctive sales strategies and VIP experiences, with the ability to influence and leverage high‑ and ultra‑high‑net‑worth networks.

• Proficient in budget and resource management, paired with an entrepreneurial, opportunity‑driven approach.

Pay

The base pay range for this role will be $15​5,000 - $170,000 paid semi-monthly plus a 30% bonus. The 30% bonus will be calculated off the base pay paid annually contingent on performance of the company and individual.

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

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