Vice President of Marketing

About Technosylva

Technosylva is a global leader in wildfire and extreme weather risk mitigation software. The Company’s market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights to support electric utility, insurance and government agency customers.

Technosylva has provided critical solutions for the past 26 years. In 2022 the organization entered a period of significant growth and transformation with investment from TA Associates, a leading growth PE firm, scaling to about 175 employees and offering its product in over 10 countries. In 2024 General Atlantic, a leading global growth investor, announced a strategic growth investment in Technosylva to support the company in its mission.

Role Overview

The Vice President of Marketing will define and lead Technosylva’s global marketing strategy. Reporting to the Chief Marketing Officer, you will own brand positioning, go-to-market strategy, demand generation, and execution of customer engagement initiatives that accelerate growth and strengthen Technosylva’s leadership in wildfire risk mitigation.

This role requires a seasoned SaaS marketing leader who combines strategic, creative vision with hands-on execution. You’ll bring a deep understanding of B2B enterprise marketing, the ability to scale marketing operations globally, and a passion for shaping how technology can protect people, property, and the environment.

Responsibilities

Strategic Leadership

• Define and execute a comprehensive marketing strategy aligned with business growth goals.
• Partner with executive leadership on market positioning, product strategy, and competitive differentiation.
• Build and lead a high-performing marketing team across brand, product, demand generation, and communications.

Brand & Thought Leadership

• Elevate Technosylva’s brand as the trusted global leader in wildfire risk mitigation.
• Drive thought leadership content, storytelling, and campaigns that showcase our fire science expertise and customer impact.
• Establish Technosylva’s voice in industry forums, media, and digital channels, competitively winning share of voice and brand recognition against a crowded field of recent fire and climate-adjacent entrants..

Go-to-Market & Demand Generation

• Oversee a large and widely varied schedule of industry events designed to position our market and thought leadership and to generate strong engagement with prospective and existing customers.
• Develop multi-channel demand generation programs that drive qualified pipeline for sales.
• Partner with sales on account-based marketing strategies for utilities, government agencies, and enterprise partners.
• Implement marketing analytics to measure ROI and continually optimize campaigns.

Product & Customer Marketing

• Lead product marketing to ensure clear value messaging and differentiation in the marketplace.
• Partner with Product Management to craft launch strategies and enable successful adoption of new features.
• Build customer advocacy programs and success stories that highlight Technosylva’s value.

Team & Operations

• Recruit, mentor, and inspire a world-class marketing team.
• Establish scalable processes, technology, and metrics to drive efficiency and accountability.
• Manage budgets and resources effectively to maximize impact.

Requirements

• 12+ years of progressive marketing leadership experience in SaaS or enterprise technology.
• Proven track record of building and executing marketing strategies that drive measurable growth.
• Deep experience in demand generation, product marketing, and brand leadership.
• Strong knowledge of B2B enterprise marketing for regulated industries (utilities, government, critical infrastructure a plus).
• Exceptional communication and storytelling skills; able to translate complex technology into compelling narratives.
• Experience working in growth-stage, PE-backed, or global expansion environments preferred.
• Passion for mission-driven work, resilience, and climate technology is a strong plus.