VP of Marketing

What is the role:

Offchain is looking for a VP of Marketing who can lead and inspire a high-performing marketing team, shape a distinctive market position for Offchain and its products, and turn the growing adoption of blockchain technology into a clear and compelling narrative.

This leader will own marketing across brand, communications, product marketing, content, social, partner marketing, demand generation, and marketing operations. They will set a high bar for the function, bring energy and clarity to the team, and help build the commercial infrastructure required to connect marketing activity to business outcomes.

We are looking for a vigilant, hands-on operator. Someone who sees the market moving, spots the story before it’s obvious, writes and edits with precision, and turns strategy into shipped work quickly.

This person should be as comfortable shaping a founder keynote or editorial thesis as they are reviewing launch copy, assessing funnel performance, coaching a team member, or pushing a cross-functional project over the line.

The right candidate has led and inspired high-performing marketing teams in a high-growth technology environment. They know how to build a brand and narrative that cuts through, develop exceptional talent, and create a measurable growth engine. They understand crypto or are deeply motivated to learn it.

The work must be technically grounded, human in delivery, and anchored in clear business outcomes for the customer segments we serve.

What you'll do:

Marketing leadership and team building

Lead and inspire the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.

Set an ambitious vision for marketing and create the energy, clarity, and momentum required to bring the team with you.

Build a high-performing culture that values speed, creativity, ownership, and exceptionally high standards.

Manage and develop a team across multiple workstreams while remaining close enough to the work to improve it directly.

Build the team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.

Establish clear priorities, OKRs, operating rhythms, and feedback loops that enable fast execution and strong cross-functional alignment.

Brand, communications, and executive thought leadership

Define and strengthen the market position of Offchain and its products, building brands that are distinctive, credible, and relevant to the audiences we serve.

Establish Offchain and its products as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption.

Develop a clear narrative architecture that connects company, product, and ecosystem stories while giving individual products room to build distinct identities.

Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels.

Guide founder and executive storytelling across keynotes, op-eds, interviews, panels, social, and strategic announcements.

Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.

Ensure external communications are precise, differentiated, defensible, and grounded in real product value.

Demand generation, marketing infrastructure, and revenue impact

Build the marketing capabilities required to translate awareness and engagement into qualified demand, customer adoption, ecosystem growth, and commercial outcomes.

Partner closely with Business Development to understand the evolving needs of customers and identify the marketing materials, programs, and campaigns needed to move opportunities forward.

Establish the measurement and attribution infrastructure required to understand how campaigns, content, events, partnerships, web activity, product engagement, and executive channels contribute to enterprise pipeline, customer adoption, monetizable activity, and revenue.

Understand which marketing programs influence conversion and where investment should increase, decrease, or shift.

Build dashboards and reporting rhythms that make marketing performance visible to leadership and actionable for the team.

Develop a disciplined experimentation framework for identifying and scaling new sources of qualified demand, monetizable volume, customer adoption, and revenue.

Balance near-term commercial objectives with the long-term growth and health of the Arbitrum ecosystem.

Campaigns, partnerships, and market intelligence

Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.

Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant.

Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives.

Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles.

Operate with urgency without sacrificing accuracy.

Measurement and business impact

Define how marketing success is measured across brand awareness, narrative adoption, developer engagement, partner amplification, qualified demand, enterprise pipeline, launch performance, network growth, monetizable activity, and revenue contribution.

Build reporting habits that show what is working, what needs to change, and where marketing is creating measurable business impact.

Guide the team in using data to improve campaigns, content, channels, audience strategy, conversion, and resource allocation.

Manage budget, marketing technology, vendors, and agency relationships with discipline.

What you'll need:

• 10 to 15+ years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.

• 5+ years leading multidisciplinary marketing teams across brand, product marketing, communications, content, campaigns, demand generation, or go-to-market.

• Track record of exceptional leadership, building and inspiring high-performing teams while raising the ambition and quality of the work.

• Experience building distinctive brands and market narratives in complex, technical, or rapidly evolving categories.

• Strong commercial instincts and an understanding of how marketing drives customer adoption, pipeline, and revenue.

• The ability to set a clear vision and strategy while staying close to execution, creative quality, and team development.

Perks:

• Remote-first global workforce + NY office.
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more).
• Medical, dental & vision coverage (US + some other countries).
• 401k retirement plan + company match (US only).
• Wellness stipend.
• Home office set up / ergonomic equipment program.