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Nexstar Media Group is seeking a VP of Digital Sales and Strategy responsible for aligning and executing the company’s digital go-to-market strategy across 116 local business units. This role drives the adoption of digital products, partners with Revenue Operations to improve sales processes and execution, drives ad tech advancements and leads large-scale enterprise sales efforts. This executive serves as the connective tissue between local sales teams, operations, and product —ensuring field readiness, improving seller enablement, and accelerating digital revenue growth.
Key Responsibilities
Align digital GTM strategy across local and national sales teams across Nexstar portfolio, ensuring consistency and scalability.
- Partner closely with Revenue Operations to coordinate performance tracking, pipeline acceleration, and process improvement initiatives.
- Champion product adoption across digital channels including CTV, OLV, Display, and programmatic.
- Design and deploy sales enablement programs that improve digital fluency, campaign execution, and customer value delivery.
- Develop custom go-to-market strategies, set sales performance metrics aligned with company revenue goals.
- Lead and participate in executive-level enterprise pitches and strategic multi-market deal development.
- Identify and implement improvements to digital sales workflow, tools, and cross-functional processes.
- Collaborate with the SVP, Digital Sales on product development, ad tech/mar tech advancements and data tools to identify growth opportunities
- Serve as an executive sponsor for top-tier client relationships and drive outcome-based selling strategies
Key Performance Indicators (KPIs):
- Digital Revenue Growth (YOY and pacing to budget)
- Digital product adoption rate across enterprise
- Pipeline velocity and sales cycle reduction
- Number and revenue value of enterprise/multi-market digital wins
- Vertical/Category revenue growth (YOY and pacing to budget)
Qualifications:
• 10+ years in digital media sales strategy, GTM leadership, or enterprise sales enablement
• Proven success in leading cross-functional initiatives across large, matrixed organizations
• Expertise in digital ad products (CTV, OLV, Display, Programmatic) and performance-based sales models
• Deep understanding of sales workflow systems (CRM, OMS, DSPs, Ad Servers like GAM/Freewheel)
• Strong executive presence with experience in enterprise-level client engagement and deal strategy
- Ability to travel up to 75%
Preferred Experience:
• Background in local broadcast/digital media sales
• Familiarity with Salesforce, Matrix, Freewheel, GAM, and The Trade Desk or Beeswax
• Experience rolling out large-scale change initiatives or digital transformation programs
Job Location: Position can be located in any Nexstar market.
Salary Range: $250,000 - $335,000
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