VP Marketing

About the Role:

Credible, a FOX Corporation company, is seeking a dynamic and data-driven leader to oversee our Marketing team. As a trusted consumer marketplace, Credible helps millions of people make smarter decisions—from student loans to mortgages to consumer goods. Backed by the reach and resources of FOX, we are uniquely positioned to blend performance-driven marketing with the credibility of a household media brand.

In this role, you will own and scale Credible’s customer acquisition engine across Paid Media, Organic Marketing, and Lifecycle Marketing. From search and social campaigns to SEO and content strategies, emailing and customer retention, you will be responsible for leading a team that drives sustainable growth, builds our brand presence, and deepens engagement with consumers across Credible.com and our publisher partner network.

Reporting to the CEO, this role is a highly visible and influential role—both inside Credible and across its broader media ecosystem. You’ll work cross-functionally with Business Development, Partnerships, Product, and Engineering, while leading exceptional teams in Paid, Organic, and Lifecycle. The ideal candidate should be highly analytical with an understanding of customer behavior and sensible creative aesthetic. You will thrive in a fast-moving environment, and are passionate about using marketing to help consumers make great decisions.

• Lead and optimize a multi-brand marketing strategy spanning Credible’s owned properties and our strategic media publisher partner network.
• Own and lead Credible’s multi-channel marketing strategy, spanning Paid Search, Paid Social, Programmatic, Display, SEO, Content, and Lifecycle marketing.
• Scale acquisition campaigns across Google Ads, Bing Ads, Meta, and emerging paid media platforms, while building long-term organic visibility through SEO and content excellence.
• Lead a data-driven Lifecycle Marketing program that leverages segmentation, behavioral insights, and automation to deliver the right message at the right time, maximizing customer life-time-value (LTV) and satisfaction.
• Collaborate with Credible’s Business Development team to maximize economics, reach, unlock new distribution channels, and dominate share-of-voice in competitive categories.\
• Own budgeting and P&L accountability—set ambitious but achievable goals for revenue, profit, CAC, LTV, traffic, and ROI, and ensure disciplined execution against them.
• Build and scale high-performing Paid, Organic, and Lifecycle teams, empowering leaders while ensuring alignment across channels.
• Conduct market sizing and ROI modeling to prioritize opportunities, balancing immediate revenue impact with sustainable brand authority.
• Establish clear measurement frameworks, tracking both leading indicators and long-term outcomes to guide decisions and optimize spend.
• Foster a culture of experimentation—using data, insights, and testing to continuously refine acquisition and engagement strategies.
• Stay at the forefront of ad tech, analytics, content optimization, and performance marketing best practices to keep Credible ahead of the curve.

We know the “perfect” candidate doesn’t exist, so if you meet most of the criteria below and are excited about the opportunity, we’d love to hear from you:

• 10+ years of experience in marketing, with senior leadership across Paid Media, Organic Marketing, and Lifecycle Marketing.
• Proven track record of building and executing large-scale acquisition strategies with measurable ROI.
• Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle.
• Strong background in budget ownership, P&L accountability, and revenue forecasting.
• Demonstrated success in working with external partners and publishers; media industry or financial services experience a plus.
• 5+ years of people management, with a passion for coaching and scaling teams.