VP of Marketing

Company Background

Fusable provides data, insights and complementary digital marketing services to the construction, trucking, agriculture, and insurance & financial services industries. Fusable’s proprietary data and analytics, delivered via a recurring subscription model, drives customer decision-making throughout the equipment workflow in its served markets. Sample use cases include sales & marketing strategy, asset valuation, asset operations & cost management, insurance risk selection & loss control, and data-driven digital marketing.

Key investment highlights include:

• Clear market leader with significant barriers to entry in a large, growing TAM
• Mission-critical, quantifiable value proposition with a cyclical demand drivers
• Diverse, stable revenue base with blue-chip, long-tenured customers

Aurora initially partnered with Randall Reilly in 2017. Between 2017-2021, the Company underwent significant transformation, completing five acquisitions. In April 2024, Randall Reilly completed a strategic separation into two companies. Fusable represents the data-as-a-service (and related data-driven digital marketing) assets of the legacy company, while the truck driver recruiting business remains operating under the name Randall Reilly. Full legal, tax and operational separation are complete (note, there was no go-to-market or customer overlap between Fusable and Randall Reilly).

Key Fusable Facts

• 350+ employees
• Headquarters: Charlotte, NC with offices in AL, and NJ (note: C-team operates remotely)

For more information, please visit: https://fusable.com/

Leadership: Fusable CEO

Kate Cassino joined Fusable in 2025 as a dynamic, three-time CEO with a track record of leading technology-driven companies through transformative growth. She spearheaded the expansion and successful exits of Dodge Data, acquired by Symphony Technology Group, and Hobsons, acquired by Vista Equity Partners. With deep expertise in go-to-market strategy and product leadership, Kate is recognized for delivering results with speed, clarity, and impact. A transparent, action-oriented leader, she empowers teams to move quickly and scale effectively. She earned her Bachelor’s degree from Barnard College.

Aurora Capital Partners

Aurora Capital Partners is a leading Los Angeles-based private equity firm with $6 billion in assets under management. Founded in 1991, the firm focuses principally on control investments in middle-market companies with leading market positions, stable industry dynamics, attractive business model characteristics and actionable opportunities for growth in partnership with management. Aurora provides unique resources to its portfolio companies through its Strategy & Operations Program and its team of experienced operating advisors. Aurora’s investors include leading public and corporate pension funds, endowments and foundations active in private equity investing.

For more information about Aurora Capital Partners, visit: www.auroracap.com

Position Overview

The Vice President of Marketing at Fusable will lead all aspects of marketing, branding, and demand generation in a fast-paced, data-driven environment serving vital industrial markets—including trucking, agriculture, and construction. This executive will drive growth by developing customer-centric strategies, leveraging cutting-edge digital marketing, and promoting Fusable’s innovative data solutions to a diverse B2B audience.

The leader must be a results-driven, player/coach who has experience building marketing teams and is willing to dig into the details to drive execution. 

Key Relationships

Reports to  Paul McConville, Chief Revenue Officer

Direct Reports   Team of ~10 FTEs

Other Key Relationships    Executive management team

                                                   Aurora (private equity sponsor)

                                                   Board of Directors

Key Responsibilities 

• Strategy & Leadership:
  Develop and execute integrated marketing strategies that fuel company growth, maximize industry visibility, and enhance Fusable’s brand as the premier provider of actionable market data.
• Demand Generation & Lead Acquisition:
  Oversee digital campaigns, ABM, content creation, and lead life-cycle processes to drive qualified leads and conversion for flagship products.
• Brand Management:
  Shape and safeguard Fusable’s brand identity and messaging across all platforms and owned brands, including EDA, Iron Solutions, RigDig BI, Price Digests, CAB and EquipmentWatch.
• Product Marketing:
  Partner with product, sales, and analytics teams to build compelling value propositions, go-to-market plans, and effective product launches for new and existing solutions.
• Customer Engagement:
  Design programs that deepen existing client relationships, increase retention, and generate upsell opportunities through data-driven segmentation and personalized outreach.
• Market Insights:
  Use advanced marketing analytics, customer insights, and industry trend monitoring to recommend new growth areas and refine segment strategies.
• Public Relations:
  Develop and implement a comprehensive public relations strategy, securing placements in key outlets to enhance Fusable’s reputation in the market.
• Event Management:
  Lead the execution of industry conferences, webinars and client engagement sessions to drive brand visibility and strengthen stakeholder relationships.
• Team Development:
  Build, mentor, and scale a high-performance marketing team, fostering a results-driven and innovative culture aligned with company objectives.
• Budget Management:
  Own the global marketing budget, ensuring ROI tracking for all initiatives and investments.

The successful candidate will operate as a key partner to the CRO and other members of the leadership team, and s/he will bring strong business insight and financial acumen to the table. Prior experience operating in a private equity environment with a proven track record of leading and/or partnering with key constituents in enterprise-wide value creation is preferred.

This individual is driven by an entrepreneurial growth mindset, desire to build & scale a marketing team, and willingness to “get your hands dirty” to achieve strategic goals and objectives.

Above all, the individual must be a fast-paced problem solver who is committed to excellence and integrity. Energy and enthusiasm are essential. This position is ideally suited to an individual who enjoys complex problem solving, loves a challenge, and is committed to continuous improvement.

Ideal Experience 

• 10+ years of B2B marketing leadership experience, preferably in data, SaaS or industrial markets.
• Proven success in scaling digital marketing and lead generation preferably in a growth-focused, private equity-backed environment.
• Expertise in market segmentation, metrics-driven campaign management, and product marketing.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Deep understanding of customer journeys and demand generation best practices.
• Strong analytical, strategic, and communication skills; a creative mindset.
• Positive, team-player attitude and willingness to “roll up his/her sleeves” is critical. Must have a track record of building & leading high-performing, multifunctional teams.
• Bachelor’s degree required; MBA or advanced degree preferred.