VP, Public Product Positioning

The VP of Product Marketing works alongside the Head of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Brooklyn’s tax advantaged platform, investment capabilities and products. This leader will be responsible for supporting capital raising efforts and acting as a lead on marketing for Brooklyn. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage and measure the effectiveness of marketing activity to best position Nuveen for growth. 

The position requires very close collaboration with the Brooklyn team, members of product, client portfolio management and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.   

Key Responsibilities and Duties

• Develop[AB1.1] and lead product-specific marketing plans and create content supporting Brooklyn’s capabilities and related strategies and technology

• As a marketing lead and subject matter expert, oversee the creation and production of product pitchbooks[AB2.1], collateral and promotional content that is aligned with business strategy and objectives

• Proactively monitor the competitive landscape to inform brand identity for the Brooklyn platform[AB3.1]

• Partner with key stakeholders across product, client portfolio management, investments, global client group and marketing to ensure competitive differentiation of products

• Develop and implement comprehensive marketing plans and positioning for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms

• Drive development and execution of integrated product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally

• Collaborate with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

• Partner with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content

• Work with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and support compliance process from initial submission to final approval

• Support firm participation/sponsorship and/or other engagement in industry events, as appropriate

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9IC

• 5+ years of financial services or asset management experience; 7+ years preferred
• Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
• Proven relationship management experience
• Deep knowledge of separately managed accounts, direct indexing, tax loss harvesting, tax optimization and customized portfolios
• Demonstrated writing and editing skills with ability to simplify complex concepts
• Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
• Experience working with complex compliance and filing requirements

• 7+ years of related financial services or asset management experience
• Bachelor’s Degree
• Experience working with wealth and institutional investor audiences, sales, investment teams, plus knowledge of sales process
• Proven relationship management experience
• Deep knowledge of separately managed accounts, direct indexing, tax loss harvesting, tax optimization and customized portfolios

• Experience in writing clear, compelling and compliant marketing messaging
• Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
• Experience working with complex compliance and filing requirements
• Demonstrated track record of managing multiple projects from beginning to end
• Established credentials in leading the development and implementation of effective campaigns and communications programs
• Industry licensing a plus

• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
• Strong leadership and organizational skills
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Able to think independently and challenge or escalate roadblocks when needed
• Knowledge of investment industry concepts and SEC and FINRA regulatory requirements
• Exhibits influencing skills
• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure and multi-task
• Proven ability to network within an organization

Anticipated Posting End Date:

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

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