Web Experience Consultant

Career Area:
Technology, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
The OnPoint Marketing Operations team is hiring a Web Experience Consultant, who will bridge strategic planning and web development to implement personalized digital marketing at scale. This consultant will be considered a deep subject matter expert in web development and UX, while also understanding the importance of marketing channel strategy.
As an individual contributor, they will work collaboratively with business partners, dealer representatives, platform owners, and external vendors to ensure landing pages are optimized for integrated user experiences and align with overall marketing objectives.
What You Will Do:

• Develop strategic solutions for web experiences supporting paid media and marketing automation (e.g., email, SMS, WhatsApp), ensuring seamless integration across digital marketing platforms, products, and data sources.
• Collaborate with business unit partners to understand their marketing strategies and translate them into UX requirements.
• Standardize landing page templates and personalization workflows to streamline dealer processes and accelerate onboarding, reducing operational burden.
• Coordinate with creative teams and web developers to ensure delivery of dealer-approved, brand-compliant web content for campaigns.
• Ensure translation and localization of web content to support global marketing initiatives and regional relevance.
• Drive consistency and best practices across dealer landing pages, optimizing the user experience and campaign performance.
• Lead change management initiatives, providing clear and effective communication to both technical and non-technical stakeholders regarding web landing page and marketing automation projects.

What You Will Have:

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Web Software Design: Knowledge of web software design; ability to design, develop, maintain and enhance web-based or web-enabled software.
• User Experience Design: Knowledge of user experience design tools, techniques and approaches; ability to design applications that are valued, positively perceived and used by clients.
• Web Trends & Directions: Knowledge of web trends; ability to utilize a variety of web information and technical tools to apply web developing trends within the organizational infrastructure.

Qualifications / Considerations for Top Candidates:

• Bachelor's degree in Web Design, Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
• Demonstrated expertise in Adobe content management systems
• Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
• Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
• Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
• Strong analytical skills with the ability to interpret data and generate actionable insights

What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar:
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position.
Posting Dates:
April 16, 2026 - April 24, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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