Website Marketing Manager (Remote)

Join Us!
Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Employees within a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday).
This requirement does not apply to support specialist positions.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com .
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.
Job Summary & Responsibilities
Website Marketing Manager will be responsible for shaping and optimizing the B2B digital experience, and serve as the primary marketing lead for Adobe Experience Manager (AEM). This role blends strategic leadership with hands-on execution, ensuring the website delivers a seamless, customer-centric experience that drives engagement and supports business objectives. Website Marketing Manager will collaborate closely with developers, UX designers, SEO specialists, analytics teams, compliance, and broader marketing stakeholders to create high-performing digital experiences.
Note: This position does not require hands-on development or coding.
Core Responsibilities:

• Partner with the business, segment leaders, leadership and agency to define and manage the B2B Website Strategy & Roadmap: Ensure vision, tactics, and milestones are met.
• AEM Content Management: Serve as the marketing owner of AEM, building, updating, and publishing web pages using approved templates and components.
• Manage Content Updates: Oversee ongoing updates to copy, imagery, links, CTAs, disclosures, and downloadable assets to ensure accuracy and relevance.
• Champion UX Best Practices: Ensure intuitive navigation, clear messaging, and strong usability for B2B audiences; stay current with evolving UX trends.
• Create Wireframes & Collaborate Cross-Functionally: Develop basic wireframes and partner with content, UX, design, and development teams to translate requirements into functional web pages.
• Ensure Compliance & Accessibility: Maintain adherence to brand standards, WCAG accessibility guidelines, governance, and regulatory requirements.
• Monitor & Analyze Website Performance: Use Adobe Analytics and/or GA4 to track KPIs, identify trends, and recommend improvements.
• Support Testing & Optimization: Execute A/B and multivariate tests using Adobe Target and apply insights to enhance user experience and conversion.
• Perform Quality Assurance: Conduct thorough QA before publishing to ensure accuracy, responsiveness, and link integrity.
• Project Management & Workflow: Intake requests, manage revisions, and track project progress using Workfront, or alternative project management platform.
• Collaborate Across Teams: Work closely with Marketing, Product, IT, Compliance, UX, and external partners to deliver cohesive digital experiences.

Preferred Qualifications
Education & Experience:

• 5-7 years of experience managing B2B or enterprise websites
• Bachelor's degree in marketing, communications, or a related field
• Proven ability to support B2B marketing goals such as lead generation and product education

Skills & Abilities:

• Strong hands-on experience with Adobe Experience Manager (AEM)
• Working knowledge of UX, SEO, accessibility, analytics, and web performance best practices
• Ability to partner effectively with developers without performing hands-on coding
• Excellent communication and project management skills

Other Requirements:

• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Compensation & Benefits
$105,000-$127,000 per year