Own the strategy, business case, experimentation roadmap, and launch of Liftoff’s zero-to-one e-commerce advertising platform. Lead product development from beta toward general availability, partnering with engineering, machine learning, legal, finance, sales, and customers. Responsibilities include optimizing funnel performance, defining traffic quality standards, managing identity and attribution architecture, overseeing e-commerce integrations, guiding go-to-market strategy, and making data-driven scaling, pivot, or shutdown decisions.

The Staff Product Manager, Conversion ML will shape product strategy for Liftoff's machine learning system, Cortex, develop new ideas, conduct experiments, and adapt roadmap based on data.