Own the strategy, roadmap, and growth of Upside’s restaurant vertical. Adapt incrementality measurement and offer optimization to restaurant economics, build merchant-facing reporting and onboarding products, and drive partner adoption, retention, and profitability. Partner with engineering, data science, design, sales, account management, and marketing while making integration decisions across POS, payments, and data systems. Establish OKRs and lead a 0-to-1 business area without direct authority.