Lead consumer growth end-to-end for a hypergrowth app: own conversion, retention, cross-sell, organic growth, and multi-category adoption. Set data-driven strategy, improve product quality and trust, build habit-forming experiences, balance unit economics, and grow a team of PMs while partnering with Design, Data, and Marketing.

Lead strategy and roadmap to build a personalized growth engine using AI and marketing technology. Define requirements across data infrastructure, multi-channel outreach, app surfaces, creative personalization, and incentive systems. Run experimentation, set KPIs, drive cross-vertical adoption, and align engineering, design, data, and marketing to scale repeatable user habits and retention.