Online reviews can make or break a business. According to one study, 94 percent of consumers have avoided a business due to a negative review. Since bad reviews are bad for business, it’s important for companies to monitor their reviews and — most of all — listen to them.
ReviewTrackers helps businesses keep an eye on and manage their online reputations. It aggregates reviews from over 100 websites, allows businesses respond to individual reviews and uses machine learning to find what people credit for their good or bad reviews.
On Tuesday, ReviewTrackers announced that it closed a $10 million Series B funding round. That brings the company’s total funding to $17.6 million.
Chris Campbell, the CEO of ReviewTrackers, told Built In that the next step for the company is rapid growth.
Right now, over 65,000 businesses use ReviewTrackers, but the company expects to pass 100,000 this year. It’s also looking to expand its product to use predictive capabilities and deep text analysis to give businesses advice on how to improve based off of aggregated reviews.
We’re a 10-year overnight success story.”
And the company is ramping up hiring. ReviewTrackers currently has 55 employees and is looking to nearly triple in the next year, hiring over 100 people for its Chicago office. The hiring will help ReviewTracker expand its sales, engineering, product and customer success teams, as well as grow the company across the board.
ReviewTrackers launched about seven years ago, but Campbell tells Built In that the company is at a very exciting stage of growth.
“I joke that we’re a 10-year overnight success story,” he said.