Cameo Partners With St. Jude’s to Raise Awareness During the Holidays

December 8, 2020
vid message
Image: shutterstock

There are countless ways to make someone smile during the holidays. This season, more than 700 celebrities and influencers are looking to brighten up as many faces as possible with the help of Cameo.

The Chicago-headquartered consumer web platform is partnering with St. Jude’s Children’s Research Hospital in a 12-day campaign, launching Monday, to raise funds and recognition for childhood cancers and other serious diseases. Since its founding, Cameo has reached over one million fans with personalized video messages and calls from pop culture personalities.

“This partnership with St. Jude gives fans and stars an opportunity to connect around an important cause while also creating unforgettable moments for those on the receiving end of the Cameo messages,”  Cameo’s CEO Steven Galanis said in a statement.

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On Cameo’s website, users can look for the St. Jude’s charity flag icon on any participating artists’ page. After filling out the request form with simple instructions as to what they’d like the individual to say, the purchaser will receive the personalized video via email within a few days. From there, they can send out their gift whenever the time is right.

Any participating artists will be able to contribute 25 to 100 percent of their Cameo proceeds to St. Jude. The company itself will also donate either 20 percent of its net earnings or 5 percent of its total purchase price for participating celebs to the cause.

Users can also bring holiday cheer to St. Jude patients and their families with a free holiday message from Cameo’s Santa Claus.

“We are using technology more than ever this year to connect with each other in new and different ways,” Richard C. Shadyac Jr., CEO of St. Jude’s fundraising and awareness organization, said in a statement. “Our partnership with Cameo provides a personalized and unique gift for a friend or loved one while supporting kids at St. Jude.”

Cameo has had a remarkable 2020 by any measure. Outlets ranging from The New Yorker to NPR have noted how the company has seen record growth amid the pandemic. Earlier this year, Chicago Inno reported that the company was on track to do more than $100 million in bookings this year.

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