Google Invests in 5 Latino-Founded Startups in Chicago

July 14, 2022
Google Invests In 5 Latino Founded Startups In Chicago
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Chicago has one of the countrys largest populations of Latino communities. As such, the city also has various Latino-founded startups ranging from e-commerce platforms to innovative food tech startups. Despite the numerous successful Latinx-founded and led startups, founding for Latinx startups is still elusive.

According to Crunchbase, last year was the best year for Latinx startup funding, however, only 2.1 percent of all venture funds were invested in this demographic. In 2020, 1.7 percent of venture funds funneled into Latinx startups and in 2019 that number was only 1.4 percent. 

In an effort to close the funding gap, Google is investing $5 million into 50 Latinx-founded startups with its Google for Startups Latino Founders Fund. The tech giant is set to invest $100,000 into each startup and will also provide mentorship. Along with the cash, the startups will also get access to free mental health therapy. Five of the startups selected for this fund are based in Chicago. 

“We are excited to support these talented Latino entrepreneurs as they build innovative solutions and solve tough problems,” Daniel Navarro, U.S. marketing lead of Google for Startups, said in a statement. “I hope the launch of our inaugural Google for Startups Latino Founders Fund not only catalyzes the growth of these incredible Latino-led startups, but also inspires other Latino entrepreneurs, and ultimately generates wealth within the community.”


Sanarai is a mental health platform helps Spanish-speaking residents find and schedule therapy sessions with Spanish-speaking therapists. Since launching, the platform has helped facilitate over 200 therapy sessions.  


Founded by a former U.S. Air Force member, Grapefruit Health recruits and trains medical students to provide clinical services for patients that are hard to reach. To find patients, Grapefruit Health partners with medical organizations to get a list of hard-to-reach patients that can then be helped by GrapeFruit’s recruits. The recruits can also provide assistance for patients with language preferences. 


ConnectCareHero helps older adults combat social isolation by providing access to entertaining content that ranges from music to cooking classes. Through its platform, care facilities can select and book programming for older adults. 


ONEBIT is a business tool that helps small businesses keep track of their expenses and sales. The platform connects with other applications to auto-generate business reports allowing owners and other executives to make better decisions about the company. 


Route was founded to help small cleaning businesses secure contacts. Now, the platform helps other small and mid-sized business service providers do the same. Route’s platform helps service providers secure new leads, submit proposals and generate estimates. 

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