You might have the most revolutionary product in the world, but unless you have a powerful and unique brand, you can’t count on making a lot of sales. Studies show that the majority of consumers look for authenticity and trustworthiness when choosing where to shop. When companies can see an 80 percent boost in visibility just by picking a signature brand color, there’s no limit to the kind of success that can come from fine-tuning your public image.
Getting a sense for what resonates with your customers can be tricky, so if you feel at a loss for what to do, there’s a wealth of branding agencies to choose from. From full user experience overhaul to logo redesign, branding agencies can help get your image in top shape to win over new customers and put your loyal fans at ease.
Branding Agencies in Chicago to Know
- closerlook
- Bounteous
- The Marketing Store
- One North Interactive
- Punchkick Interactive
- Kin + Carta
- Rightpoint
- Codal
Founded: 2003
What they do: Bounteous helps its enterprise clients take control over their data by providing tools that enable them to turn raw customer and market data into targeted strategies designed to optimize their industry impacts. Bounteous’ work in the marketing and branding spaces has earned the company recognition from Inc. 5000, Ad Age and The Webby Awards.
Founded: 1987
What they do: Part of Fishawack Health, closerlook is a marketing and branding agency aiming to revolutionize the healthcare marketing space, partnering with pharmaceutical companies to develop advertising and brand strategies that create more customer loyalty. Combining cutting-edge technology with creative expertise, closerlook provides its clients with services that include strategy and content development, UX and graphic design and a software platform designed to tailor campaigns on a client relationship level.
Founded: 2002
What they do: Envisionit is a marketing and branding agency focused on boosting brand voices and generating more substantial leads for its clients. Its patented technology, “The Wayfinding System,” provides brands with the opportunity to keep all their teams on track with their campaign strategies and goals, offering budget and success trackers so they can maintain a steady success path. The agency also delivers a variety of other branding services and in the past has worked on video and creative content projects to help brands solidify their unique personas.
Founded: 2001
What they do: Kin + Carta has three main service areas: software engineering, consultancy, digital marketing and branding. Within these three subcategories, the agency works to provide its clients with holistic support to make sure they can better manage their teams, deliver more powerful products and communicate an impactful brand message to their customers. Kin + Carta serves a broad variety of industries ranging from agriculture to healthcare, with past clients including companies like AutoTrader, Expedia, Greyhound and ASICS.
Founded: 1986
What they do: The Marketing Store’s mission is to facilitate communication and collaboration between companies and their customers. The company offers data and technology services, creative development and strategic consulting to guide clients in elevating their brand image. From developing interactive mobile games for McDonald’s to crafting influencer partnerships for Adidas, The Marketing Store has a proven track record of delivering creative, data-grounded and successful branding campaigns.
Founded: 2006
What they do: Punchkick Interactive, a Wiplifi Digital Company, helps companies strengthen their brands by building mobile and web apps that enable them to pursue their marketing and branding initiatives through their provided services and products. The company helps brands leverage the latest mobile software as a part of their brand messaging, partnering with leading industry clients to turn raw audience data into targeted, custom-designed technology built to appeal to their customer bases.
Founded: 2009
What they do: Serving clients like United Airlines and Pepsi, Codal provides Fortune 500 companies and other global enterprises with UX design and brand development services as well an e-commerce integration, app development, digital strategy guidance and more. The company’s consultation and development services begin with a deep analysis of each client’s strengths and weaknesses as well as its market positioning. From there, the team moves on to build effective growth strategies and help brands strengthen the client’s brand messaging.
Founded: 2012
What they do: One North Interactive’s team shares experience across branding, digital experience development, analytics science and tech integration, allowing the company to provide enterprise clients with well-rounded and effective branding services. One North Interactive has guided brands like Biogen and Meritas in developing powerful brand messaging and images, and their workforce has collaboratively completed over 600 digital branding projects for over 70 clients internationally.
Founded: 2007
What they do: Serving clients in over 13 international markets, Rightpoint delivers a suite of refined digital branding and marketing services such as app development, analytics strategy, competitive benchmarking, content optimization and more. Partnering with leaders like Microsoft and Google, Rightpoint’s team is capable of helping clients reach their specific customer engagement objectives while also amplifying and fine-tuning their brand messaging.
Founded: 2001
What they do: Walker Sands works with companies in the B2B space to develop well-rounded branding, communications and creative content strategies. The company’s branding service suite begins with a complete company audit to discover weak points in brand messaging and then follows with qualitative audience interviews and strategic positioning before ending with visual and verbal brand remodeling to carry their clients into the activation phase.
Founded: 2009
What they do: Vokal’s focus is on product development and integrating brand personality into their clients’ products in a manner that appeals to more customers and boosts their performance metrics. The agency provides a broad spectrum of services ranging from app development to growth marketing, and their branding arm integrates hard data with creative strategy to help brands level up holistically.
Founded: 1990
What they do: Numerator’s team of over 1,600 global employees is transforming the enterprise marketing space by bringing data and technology in as an integral facet of strategizing. By bringing raw analytics into the marketing strategy development stage, Numerator helps their clients develop targeted approaches directly informed by their customer and market data. Numerator serves a large proportion of companies in the Fortune 100 including recognizable brands like Starbucks Coffee, Nike, and Target.
Founded: 1936
What they do: Starcom’s team hones in on the creative facet of brand development, designing unique and impactful customer experiences designed to help brands gain more loyal fans. Their team of over 1,200 employees serves dozens of markets across the globe, and their strategy for creating impactful media and video content has earned them recognition from Cannes Lions, the Effie Awards and Warc 100.
Founded: 1998
What they do: Zeno Group combines their public relations and marketing services to provide client companies like Asics and Netflix with full-spectrum brand reputation management capabilities. In addition to providing branding services like impact strategy and creative content production, Zeno Group additionally publishes news and insights into the marketing world to help their clients stay up-to-date with best branding practices and trends.
Founded: 2014
What they do: SimplyBe. Agency delivers both personal and enterprise branding services to leading companies like Google, Heineken and Salesforce, offering a combination of consulting and practical services to help their clients reach their full brand potential. Founded by marketing experts Jessica Zweig and Alicia Lisowski, SimplyBe. Agency has been recognized for an array of prestigious marketing awards including the Stevie Awards’ “Female Entrepreneur of the Year” and Forbes’ “Personal Branding Expert” award.
Founded: 1999
What they do: Fusion92 leverages expertise in digital marketing strategies to help client businesses address challenges and more effectively connect with target audiences. It prioritizes an outcome-first approach that begins with a discovery and strategy phase to establish a plan for achieving measurable results. The company has more than 15 product patents and the capabilities to work with brands on building solutions to meet their unique needs.