This Chicago digital agency is rapidly becoming a national player

Written by Andreas Rekdal
Published on Apr. 05, 2016
This Chicago digital agency is rapidly becoming a national player

Chicago technology and design services company

We’re located in the Loop, across the street from the Lyric Opera House and the Chicago River and just steps from the L and both Metra stations.
announced today it has acquired Agency Oasis, a Boston-based competitor.

The acquisition gives Rightpoint — which already has offices in Chicago, Detroit and Denver —  a presence in six additional markets: Boston, Los Angeles, Atlanta, New York, San Francisco and Dallas.

"The union of Rightpoint and Agency Oasis bolsters our ability to deliver compelling digital experiences for our clients at scale and attract the very best talent in the industry,” said Rightpoint Co-CEO Ross Freedman (pictured right) in a statement.

Founded in 2007, Rightpoint provides a range of digital branding and customized software services for household brands like New Balance, Whirlpool, Redbox and Kraft. The acquisition will add a number of leading healthcare clients including Mass Mutual, the University of Pittsburgh Medical Center and Cincinnati Children’s Hospital to its portfolio. The company will also be increasing its efforts in the fintech space.

“The Agency Oasis team is delighted to be combining forces with Rightpoint,” said Jeff McMahon, co-founder and CEO of Agency Oasis in a statement. “The ability to combine the service offerings of two national leaders within the digital marketing ecosystem was an exciting proposition for us. The Rightpoint team has created an amazing organization filled with exceptional talent. We are thrilled to be part of the leading independent digital agency in North America.”

The combined company, which will have more than 300 employees, will operate under the Rightpoint name. Agency Oasis’ three founders will be joining the company’s leadership team, with McMahon joining its board of directors.

Though terms of the deal were not disclosed, Rightpoint said the acquisition was “fueled by a $55 million equity investment” from Stella Point Capital — a New York-based growth-centered venture capital firm — and that it is part of an accelerated growth strategy.

Images via Rightpoint.

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