Teams at AbelsonTaylor

Lead integrated brand strategy for pharmaceutical and health clients: target identification, insight mining, market research, creative briefs, workshops, and cross‑discipline coordination. Manage and mentor planning teams, lead pitches, and drive thought leadership to inform positioning and customer journeys.

Lead media strategy and campaign oversight, mentor and manage media teams, drive testing and innovation, leverage media research and data (2nd/3rd party) to optimize performance, present strategic recommendations, manage project scope and processes, and build partnerships with IS, clients, and vendors to influence product capabilities.

Lead copywriting and concepting for pharma and health brands, translating complex medical/scientific information into persuasive copy across print, digital, social, and motion for HCP and patient audiences. Collaborate with art partners, present work to clients and regulatory teams, and mentor junior creatives.