Teams at American Bar Association

Develop and manage membership growth and marketing strategies, including recruitment and retention campaigns, product and event promotion, audience segmentation, budgeting, revenue generation, reporting, and website integration. Serve as a member liaison, manage vendors and campaigns, analyze performance data, and mentor membership and marketing staff.

Owns the strategy, roadmap, personalization, monetization, and lifecycle of ABA premium digital and literary assets. Curates and packages content into toolkits, collections, learning paths, and audience-specific hubs; manages access permissions, taxonomies, inventories, and publishing infrastructure. Partners with editorial, UX, communications, BI, engineering, and membership teams to improve discovery, engagement, retention, and growth. Uses research, analytics, and experimentation to guide product decisions and refresh or retire offerings.

Guides and coaches Agile product development teams, establishes standardized Scrum practices, facilitates ceremonies, removes impediments, and improves delivery predictability. The role provides Agile coaching and training, supports stakeholder alignment and change management, adapts delivery for third-party software, governs Jira and related tooling, and reports on team health, backlog status, capacity, and delivery trends.