Teams at ArboStar

Lead onboarding for new clients in the tree care and landscaping vertical: configure systems, migrate data, run integrations, train users, monitor payments, identify upsell opportunities, update knowledge bases, and collaborate with Sales, Product, and Developers to ensure successful platform adoption.

Manage and optimize paid campaigns across Google, Bing, and Meta to generate qualified leads. Collaborate with PPC, SEO, and copywriting teams. Create content for blogs, email, and social media. Implement SEO strategies, track metrics (cost per lead, conversion rates), report performance, and apply online and offline tactics to lower cost per lead while maintaining lead quality.

Manage post-sale relationships for SMB and VIP customers, drive adoption and retention, conduct QBRs, monitor health scores and usage, coordinate escalations with Support/Product, and maintain CRM records while identifying upsell opportunities.