Teams at ArboStar

Manage post-sale relationships for SMB and VIP customers, drive adoption and retention, conduct QBRs, monitor health scores and usage, coordinate escalations with Support/Product, and maintain CRM records while identifying upsell opportunities.

Perform outbound B2B cold calls to qualify leads and set demo appointments, follow and adapt outreach scripts, log activity in CRM, and collaborate with Sales and Marketing to improve outreach and lead quality.

Manage and optimize paid campaigns across Google, Bing, and Meta to generate qualified leads. Collaborate with PPC, SEO, and copywriting teams. Create content for blogs, email, and social media. Implement SEO strategies, track metrics (cost per lead, conversion rates), report performance, and apply online and offline tactics to lower cost per lead while maintaining lead quality.