Teams at Blue Acorn iCi

Serve as the bridge between marketing stakeholders and technical delivery teams for MarTech initiatives: own intake, requirements, prioritization, and delivery. Translate marketing needs into user stories and acceptance criteria, coordinate cross-functional execution, support roadmap and release planning, and ensure adoption and outcome tracking across Adobe and adjacent MarTech platforms.

Lead technical execution of Adobe Journey Optimizer journeys and email/cross-channel campaigns. Translate marketing needs into user stories, manage backlog and priorities, coordinate implementation, testing, deployment, and stakeholder communication to ensure reliable campaign delivery.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.