Teams at Blue Cross Blue Shield Association

Provides executive leadership for Federal Employee Program products across medical, dental, vision, postal, and overseas offerings. Owns portfolio strategy, pricing collaboration, product development, marketing, brand positioning, member engagement, and growth initiatives. Leads product launches, market analysis, benefit changes, partnerships, and member experience improvements. Manages and develops a high-performing team while coordinating with actuarial, clinical operations, plans, and strategic partners to achieve enrollment, profitability, quality, and retention goals.

Lead brand strategy and support customer experience by translating research and consumer insights into strategic direction, creative briefs, and recommendations. Drive system-wide brand initiatives, partner with plans and cross-functional teams, and present strategy to leadership using AI-enabled tools to accelerate analysis and deliver aligned brand and marketing priorities.

Leads the financial and operational internal audit plan, directing concurrent audits, supervising audit staff, reviewing audit quality and findings, and advising senior management. Oversees risk assessments, internal controls, audit reporting, strategic improvement initiatives, and quality programs. Evaluates and deploys AI-enabled audit tools, prepares executive and committee presentations, manages audit issues, and coordinates with enterprise risk, compliance, and information security functions.