Teams at Cengage Group

Analyze user and customer behavior, develop segmentation, build dashboards, define organizational metrics, design experiments, investigate data issues, and deliver actionable insights. The role partners with marketing, sales, product, and UX teams to optimize engagement, conversion, growth, and strategic investments using analytics tools such as GA4 and Amplitude.

Lead and develop inbound and outbound mid-market sales teams selling cybersecurity training solutions. Own revenue growth, quota attainment, pipeline health, forecasting, CRM accuracy, sales coaching, prospecting, conversion optimization, and team performance. Collaborate with Marketing, Revenue Operations, Sales Enablement, and Customer Success to improve go-to-market strategy, sales productivity, lead quality, and account transitions.

Generate and qualify sales opportunities by researching institutions, identifying decision-makers, conducting outreach through phone, email, and LinkedIn, and nurturing leads until they are sales-ready. Collaborate with Business Development to prioritize accounts, refine outreach strategies, and improve opportunity quality. Track prospect interactions and activities in CRM systems while meeting daily activity and performance goals.