Teams at Citi

Analyzes creative performance data, market trends, competitor work, and customer insights to improve marketing campaigns. Builds data-gathering and reporting systems, establishes performance baselines, develops dashboards and recommendations, and presents concise findings to senior leaders and creative teams. Partners with stakeholders to understand campaign strategy, advises copy and design decisions, leads marketing best-practice sessions, and manages analysis across multiple active campaigns.

Build strategic partnerships between Skyline, Citi’s internal creative agency, and internal marketing stakeholders. The role develops account intelligence, identifies proactive opportunities, leads strategic intake and solution shaping, maintains account plans, coordinates governance, and communicates measurable business impact. The Account Manager translates business priorities into creative and strategic briefs, connects stakeholders with agency capabilities, manages risks and opportunities, and supports broader adoption of creative, data, insights, and operational services.

Leads pricing and rewards reengineering product development for a consumer cards business. Manages initiatives from ideation and requirements through governance, technology delivery, testing, and launch. Partners with Technology, Product, Legal, Compliance, Operations, and senior leadership to define strategies, influence decisions, communicate progress, and deliver projects on time, within budget, and with high quality.