Close Company Culture & Values

Describe your sales team culture in one word. Why did you choose that word?
One word: adaptable
After nearly five years at Close on a small team of three, I’ve seen how our sales culture is defined by creativity, tight collaboration and a deep understanding of our customers. It’s a culture where you take ownership, move fast and figure things out together. We treat the team like a sales lab: always experimenting with new ideas, testing AI tools and staying open to creative approaches that help us work smarter. That scrappy mindset keeps us sharp, adaptable and always learning.

What are your team’s traditions or growth opportunities, and how do these traditions help team members connect, evolve and stay motivated?
One of our favorite team traditions is our weekly dialing session. We all hop on Zoom and call together, which brings great energy and makes it feel like we’re in the same room, even though we’re fully remote. It creates a shared momentum that keeps things fun and motivating.
We also celebrate big wins with a Zapier-powered workflow that sends a celebratory GIF to our sales Slack channel whenever someone closes a deal. It’s a light, fun way to stay connected and recognize each other’s success in real time.

We’re about to roll out peer call reviews using scorecards — a new initiative we’re excited about. It’ll give us a structured way to learn from each other’s conversations, share feedback and continuously level up our approach together.

On the growth side, opportunities are highly individualized. Whether someone wants to explore a leadership path, deepen their expertise in the role, help shape internal processes or experiment with new tools (like AI) and messaging strategies, there’s space to grow in the direction that fits best. We’re encouraged to take on more of what we love and less of what we don’t, which keeps people energized and invested.

How does a strong team culture make you feel more connected to your day-to-day work?
A strong team culture is everything! It’s what keeps me connected to the work and genuinely excited to show up every day.

At Close, we’re a small team but super tight-knit. From our weekly Zoom dialing sessions that bring great energy, to celebrating each other’s wins in Slack, to starting peer call reviews — it all creates a rhythm that keeps us aligned and motivated.

We experiment a lot, share what’s working (and what’s not) and genuinely learn from each other. There’s a strong sense of collaboration and shared momentum that makes even the day-to-day feel purposeful.

What really ties it all together is that we all bring a growth mindset. We believe in the product, we care about our customers and we’re constantly experimenting, iterating and looking for ways to get better. That kind of culture, where people take ownership and are encouraged to lean into what they love, makes the work feel meaningful and energizing.