Jobs at The Colibri Group

Lead paid acquisition strategy and optimization across four brands managing $3.4M media spend. Rebuild underperforming programs, own Google Ads strategy, run full-funnel cross-channel campaigns, diagnose performance, execute testing, ensure tracking integrity, and present executive-level insights to maximize revenue and marketing efficiency.

Own the full lifecycle of district and institutional partnerships across an assigned territory: source, close, and expand six-figure K-12 and higher-ed deals. Set territory strategy, manage pipeline and forecasting, negotiate contracts, coordinate with Legal/Finance/Operations, represent the company at events, pursue funding sources for partners, and drive renewals and expansion through QBRs/MBRs and strong account planning.

Lead hands-on execution of earned and owned growth channels (SEO, content, lifecycle email, landing pages, CRO). Build channel roadmaps, run experiments, analyze funnel performance with analytics tools, and collaborate cross-functionally to improve acquisition, engagement, conversion, and retention for SimpleNursing.

Lead and optimize frontline B2C sales operations, ensuring CRM (HubSpot) integrity, performance management, workforce planning, QA, reporting, and cross-functional alignment to meet revenue targets and scale processes.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead business-side outcomes for a major enterprise transformation (Workday and Salesforce). Own program success, remove roadblocks, build a small team, drive operating model and org design, ensure ecosystem readiness and adoption, and capture measurable financial value.

Develop, update, and maintain tax CPE curriculum and courses; write and review assessment items; manage SME-developed content and timelines; apply instructional design; track development progress; advise on content design, graphics, and learning tools; ensure content reflects current tax pronouncements.

Sell and manage insurance licensing and continuing education solutions: acquire new clients, manage accounts, deliver demos/presentations, prospect and follow up using CRM, attend events, and meet revenue targets within an assigned territory.