Teams at The Colibri Group

Lead paid acquisition strategy and optimization across four brands managing $3.4M media spend. Rebuild underperforming programs, own Google Ads strategy, run full-funnel cross-channel campaigns, diagnose performance, execute testing, ensure tracking integrity, and present executive-level insights to maximize revenue and marketing efficiency.

Own the full lifecycle of district and institutional partnerships across an assigned territory: source, close, and expand six-figure K-12 and higher-ed deals. Set territory strategy, manage pipeline and forecasting, negotiate contracts, coordinate with Legal/Finance/Operations, represent the company at events, pursue funding sources for partners, and drive renewals and expansion through QBRs/MBRs and strong account planning.

Lead hands-on execution of earned and owned growth channels (SEO, content, lifecycle email, landing pages, CRO). Build channel roadmaps, run experiments, analyze funnel performance with analytics tools, and collaborate cross-functionally to improve acquisition, engagement, conversion, and retention for SimpleNursing.