Teams at Credit Acceptance Corporation

Leads operating expense budgeting, financial planning, variance analysis, spending governance, and executive financial reporting. Partners with senior leaders to evaluate investments, improve resource allocation, and support profitability goals. Manages budget processes and tools while coaching direct reports and providing strategic financial guidance across the business.

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.