Teams at Crossmedia

Lead paid social strategy and campaign activation for national clients across platforms including Meta, LinkedIn, Pinterest, Snapchat, and X. Responsibilities include client leadership, campaign optimization, performance analysis, strategic recommendations, cross-functional media collaboration, best-practice development, and mentoring junior team members. The role also contributes thought leadership and identifies emerging platforms, tools, and capabilities.

Lead marketing science and analytics engagements: design measurement plans, build and interpret statistical and causal models (MMM, experimentation, geo-lift, Bayesian), analyze data with Python and SQL, create dashboards, manage partners, and mentor analysts while communicating insights and recommendations to clients and account teams.

Support planning, coordination, and delivery tracking for enterprise technology initiatives. Maintain project plans, track milestones, actions, risks, and documentation. Coordinate meetings, capture decisions, report status, and liaise between business and technical teams. Assist with requirements organization, UAT, release readiness, and adoption materials while promoting consistent PM practices and process improvements.