Current Global

A global communications agency: creative problem-solvers for some of the world's most iconic b2b and b2c brands. Got a challenge that needs fresh thinking? We’d love to hear from you. We influence behavior where real life happens – in the moment. The world has changed, and it continues to change quickly. Real-time, on-demand, access to information. 24-hour news cycles. Attention spans are shrinking. Competition for attention is fierce. New products are brought to market in shorter timeframes. Categories are disrupted or become obsolete. Shorter life cycles for businesses. This noisy and complicated environment makes it harder than ever for brands to connect and be relevant. The way we think, act and behave is influenced by a lifetime of experiences. But every so often, there is a moment that draws focus – that makes us more receptive to being engaged. Such as being the CEO of a firm that’s just been hacked; receiving a diagnosis at the doctors; finding out you’re about to be parents. Every moment encapsulates many things – the sum of experiences, a trigger, the time of day, a psychological state and much more. And knowing the trigger of events or series of moments that follow, we can design engaging communications every step of the way. This deep understanding helps us make brands hyper relevant, contextual and meaningful, and ultimately, create lasting impact on your business. We are Current.