Teams at Directive Consulting

Lead the development of Directive’s Lifecycle Marketing practice across B2B, SaaS, service, and complex eCommerce clients. Build lifecycle strategies, customer journeys, segmentation, automation, testing roadmaps, and measurement frameworks tied to revenue outcomes. Deliver hands-on client work across marketing platforms, lead senior stakeholder relationships, mentor marketers, and help shape service offerings. Participate in scoping, pitching, and expanding engagements while developing methodologies and operating effectively in ambiguous environments.

Manage approximately five B2B paid media accounts, serving as the primary client contact and developing quarterly strategies. Execute and optimize PPC and paid social campaigns across Google, Facebook, and LinkedIn, managing budgets, targeting, keyword research, ad copy, and bids. Analyze performance data, ensure accurate CRM lead routing, communicate results to stakeholders, drive renewals and referrals, cross-sell relevant services, and collaborate with internal teams to achieve client growth goals.

Client-facing paid social strategist responsible for building, executing, and optimizing LinkedIn and paid social campaigns for B2B mid-market and enterprise clients. Manage multiple accounts, create quarterly strategies and budgets, analyze performance via analytics tools, ensure accurate CRM lead routing, coordinate with vendors, drive upsells, and report results to clients and internal stakeholders.